How Web Design Effects on Brand Image

The presence of successfully running businesses is crucial to a country’s future these days. But success cannot be ensured simply by making good products, there are other factors as well. These days, companies are making full use of the availability of online branding techniques and rising to prominence by doing that. Websites have also become an integral part of modern day companies. Designing of a website is also a very important factor for branding. Let us study how web design effects on brand image.

An interesting and stylish website is very important for a company to let people know what is going on but only a good and up to date website is not enough. The design of the website tells a lot about a company. But exactly how web design effects on brand image can be determined by its color, texture, background, navigation, text style and the images should point towards the identity of the company. While designing a website, these factors should be kept in mind all the time.

Let us discuss some examples of how web design effects on brand image. Let us take, for instance, Apple. The web design in case of Apple is very unique and the logo is a world renowned symbol. Apple’s website is arguably the biggest reason of why, it is such a huge hit. Similarly, Google has a very simple website but the color combination of the site is really attractive and witty. The ‘Google Doodles’ which are designed from time to time are also very eye catching and make it really difficult to dislike Google.

The website of every company has a well-defined design which can only associated with that particular company. How web design effects on Brand Image can be clearly seen from the website of Mercedes. That website is an elegant one, just like the products of that company and the background silvery gray color goes hand in hand with the logo of the company. The font on the website of Mercedes is also very classy and not too much stylish which indicates the class of people who they deal with.

The website of Samsung also shows how web design effects on Brand Image. The white background color matches the white colored ‘Samsung’ written on the logo of the company and the black and white color combination on parts of the website is really attractive without being annoyingly brilliant. The designers of the Samsung website have avoided the use of sharp colors on the site which may go well with the rather sophisticated image of the brand.

Similarly, the logos should also be designed in such a way so that they do not look out of place when placed on the website. These are some of the factors which must be kept in mind while designing your company’s website so that it can act as a positive for the company’s identity.

SALT Branding offers good knowledge on matters such as website designing and its effects on brand image and has a great experience of dealing with prominent brands.

Latest Online Marketing Tools

Nowadays, the world is dominated by huge, multinational businesses and the economy of all the big countries depends on such companies. Some examples of big companies include NIKE, Unilever, Proctor and Gamble and many others as well. To run successful business marketing has to be done. Latest online marketing tools are there to help the managers and advertisers to improve the image of the brand and the awareness about a particular product in one way or the other.

Social media marketing is one of the latest online marketing tools. In this mode of advertisement, a company makes use of the social websites like Facebook, Twitter and YouTube for the advertisement of a product of their brand. These days, the social media has such a great fan following that this type of advertisement is the best way to attract people towards your brand. The advertisement on social media sites can also be easily shared and the link can be spread through various modes of communication so social media is the best online marketing tool.

Another advantage of advertisement of this latest online marketing tool is that if a manager is not happy with the content or the quality of the content of the advertisement, he can easily get it removed within no time. The availability of more options for handling this type of branding makes it the best way to advertise a product. For this reason, it can be seen that the use of this mode of advertisement is increasing day by day and the other more conventional modes are getting lesser known.

Another advantage of the latest online marketing tools is that the viewer can watch the advert on the go. There is no need to stick around a conventional mode of communication like television or newspaper but a person can grab his mobile phone and watch any advert while moving from place to place. If such a person likes a commercial, he can stand up, go to another room of the same building and show someone else the advert and come back to his place again without any difficulty.

In the past several years, it has been observed that the viewers like such an advert more which is shorter, less time consuming and envelops more data in lesser time. The latest online marketing tools are efficient in the sense that they are short and to the point. There is no element of time wasting in such a mode of advertising and are easier to make as well.

What we can safely say is that the arrival of social media has resulted in a complete revolution in the field of marketing. The taste of the viewers as well as managers has completely changed and the industry has become more efficient and user friendly. The element of time wasting has been completely eliminated which is another huge plus of latest online marketing tools.

The advertisers at SALT branding are well aware of all these conditions and are good enough to use them to their advantage as well as to their clients’.

Difference between Creative and Art Direction

Advertising is a very important factor in the successful operations of any company. For any product to sell and become a hit, it has to be well promoted and marketed. In the modern era, there is a need to establish professionals who can carry out the task of publicizing a brand or a product in an exceptional way. A good marketing company has a well-defined structure. Two of the most important people in this business are creative and art directors and the difference between creative and art direction are discussed below.

Both the posts are very much alike and both have good authority. Both creative and art directors are crucial for the making of creative and attractive adverts for the clients. They share the responsibility of planning a path for the composition of the ad and the creativity involved in it. The main difference between creative and art direction is the level at which both of them are working. Creative director is senior to art director and is there to make big decisions regarding the company.

The art director just makes smaller decisions for example, ‘should the actor wear an orange shirt or a red one’? Or ‘should the background to the set be artificial or natural’? He is there to work with the copywriters and generate ideas and plans and show them to the creative director, who may later approve them. He is just a day to day worker and is given the briefing on how to carry out his work. Seniority is the main difference between creative and art direction.

On the other hand, the creative director is the part and parcel of an advertising company. He is responsible for making all the huge decisions and basically, the art director is his subordinate. He has the authority to make bigger decisions and also has the power to accept or reject the proposals given by the art director. A creative director can lead multiple projects at the same time and is responsible for maintaining a positive image of his company, which is the main difference between creative and art direction.

Having discussed the difference between creative and art direction, now we shall discuss the requirements between the two posts. Both creative as well as the art directors should be very creative and should be good at planning and decision making. They should be good team workers and leaders and should be competent enough to complete any task at hand with minimal fuss. They should be able to design logos and emblems and should be good enough to manage and complete the given tasks with ease and complement each other.

A good marketing company is a blend of experience and talent and the workers in such a company should have great ties with each other. SALT branding has a good ammunition of solid and artistic art directors and creative directors who can hold their own at such a high level. The work done by them up to this point justifies their hardworking routine.

Advantages of Competitors Analysis

In modern day business world, a company has many strong competitors. These challengers are very strong more often than not and they should be tackled accordingly if you are to survive in the field of business. Companies, for this reason carry out an analysis of the string as well as weak points of their competitors and devise plans, which are sometimes offensive and can be defensive as well. This is called competitors analysis. There are numerous advantages of competitors analysis and big companies make use of these facts to improving their standing in the market and pushing off competition.

One of the biggest advantages of competitor’s analysis is that you can know how your rival company is performing in the market. You can discuss all the important facts and figures about their performance and can get to know how much you have to do to reach the next level. You can also learn from their performance that how would the consumers react when a company takes a particular step.

Another advantage of competitor’s analysis is that you get to know the dos and don’ts of the business. If you observe that a certain step has improved the standing of the other company in the market, you can also take the same step and get away with that. On the other hand, if that step is punished harshly by the customers, you can refrain from taking it in your case. If the reaction from the fans is neutral, you can even study why that is so and which steps can make it better and improve your company’s position.

If a company is thinking about releasing a new product, competitor’s analysis can go a long way in helping it. Before even releasing the product, competitor’s analysis can easily give them a trailer on how the people will react on the release of the product. This is one of the most prominent advantages of competitor’s analysis. This factor shows the demand of a certain product and tells you beforehand that what consequences you might face from the people, if you go on and release it.

Another advantage of competitor’s analysis is that it goes to show how an already existing and popular product of another company can be modified to better suit the needs and better fulfill the requirements of the consumers. This factor has already been used from time to time in the past and resulted in millions of dollars of profit obtained by a company just by introducing a new and improved form of an already existing product. Competitor’s analysis also gives you information about the market. By this process, you can deduce that what is the prospect of your planned product in the existing market.

 
The guys at SALT BRANDING are experts at carrying out competitor’s analysis and are able to draw meaningful results from it. This method has been proved to be a successful one and can still be used to obtain positive results by a company.

What is Brand Management?

Today, there are thousands of businesses in the world. Some of them are small scale while others are multinational. Some earn millions of dollars monthly while others are recording losses. Managing a company is one of the most difficult tasks in the world. One bad decision can lead to unrepeatable damage to the company. To overcome this difficulty, brand management comes into practice and it is responsible for saving many businesses. But what is brand management? In this article, we shall consider it in detail.

When a new company is formed, it encounters hundreds of challenges. These include staff management, capital expenditure, and product quality control amongst many others. These difficulties can be successfully be overcome by brand management. All good businessmen have a very good knowledge about what brand management is. Brand management is the art of solving all the problems which a brand is facing and turning them into the company’s strong points.

A person who knows what brand management is has a very good chance of becoming a top drawer manager. The first and foremost advantage of competent brand management is that the company can easily solve the issues regarding money management. A good brand manager can easily sort out the difficulties as such and provide a platform for the company to build on. Therefore, brand management is very crucial to a company’s bid to success.

A journalist asked Steve Jobs that ‘what is brand management? He answered simply by saying that it is a technique which keeps your company up. One of the most vital advantages of brand management is that it keeps the employee structure intact. Through good management, the employees get to know that in which direction is the company moving and as a result, they can train themselves accordingly.

A good advisor should be in a comfortable position to tell that what is brand management? Brand management also helps a company to troubleshoot any problem which it may encounter at any given time. This practice makes a manager good enough to know that how a company suffering in any is given department and what can be done to overcome any hurdles. Brand management is a very important step in running a successful company.

If you ask a student that what brand management is, he will vaguely say that it is just managing a brand. But it is not that straight forward. A brand manager has to discuss all the details, no matter how unnecessary they seem and analyze them. Such a person has to diagnose all the problems in a given company and solve them so that a company can run in a flawless manner. So, brand management is a very important factor which cannot be underestimated in any company.

SALT Brand Developers are a unique, competent and stylish group of brand managers who know all about a company’s basic needs. The guys at SALT are professionals who can easily discover a problem at any time and are good enough to flush it out.