The presence of
successfully running businesses is crucial to a country’s future these days. But
success cannot be ensured simply by making good products, there are other
factors as well. These days, companies are making full use of the availability
of online branding techniques and rising to prominence by doing that. Websites
have also become an integral part of modern day companies. Designing of a
website is also a very important factor for branding. Let us study how web design effects on brand image.
An interesting
and stylish website is very important for a company to let people know what is
going on but only a good and up to date website is not enough. The design of
the website tells a lot about a company. But exactly how web design effects on brand image can be determined by its
color, texture, background, navigation, text style and the images should point
towards the identity of the company. While designing a website, these factors
should be kept in mind all the time.
Let us discuss
some examples of how web design effects on brand image. Let us take, for instance, Apple. The web design in case of
Apple is very unique and the logo is a world renowned symbol. Apple’s website
is arguably the biggest reason of why, it is such a huge hit. Similarly, Google
has a very simple website but the color combination of the site is really
attractive and witty. The ‘Google Doodles’ which are designed from time to time
are also very eye catching and make it really difficult to dislike Google.
The website of
every company has a well-defined design which can only associated with that
particular company. How web design effects on Brand Image can be clearly seen from the website of Mercedes. That
website is an elegant one, just like the products of that company and the
background silvery gray color goes hand in hand with the logo of the company.
The font on the website of Mercedes is also very classy and not too much
stylish which indicates the class of people who they deal with.
The website of
Samsung also shows how web design
effects on Brand Image. The white background color matches the white
colored ‘Samsung’ written on the logo of the company and the black and white
color combination on parts of the website is really attractive without being annoyingly
brilliant. The designers of the Samsung website have avoided the use of sharp
colors on the site which may go well with the rather sophisticated image of the
brand.
Similarly, the
logos should also be designed in such a way so that they do not look out of
place when placed on the website. These are some of the factors which must be
kept in mind while designing your company’s website so that it can act as a
positive for the company’s identity.
