Difference between Creative and Art Direction

Advertising is a very important factor in the successful operations of any company. For any product to sell and become a hit, it has to be well promoted and marketed. In the modern era, there is a need to establish professionals who can carry out the task of publicizing a brand or a product in an exceptional way. A good marketing company has a well-defined structure. Two of the most important people in this business are creative and art directors and the difference between creative and art direction are discussed below.

Both the posts are very much alike and both have good authority. Both creative and art directors are crucial for the making of creative and attractive adverts for the clients. They share the responsibility of planning a path for the composition of the ad and the creativity involved in it. The main difference between creative and art direction is the level at which both of them are working. Creative director is senior to art director and is there to make big decisions regarding the company.

The art director just makes smaller decisions for example, ‘should the actor wear an orange shirt or a red one’? Or ‘should the background to the set be artificial or natural’? He is there to work with the copywriters and generate ideas and plans and show them to the creative director, who may later approve them. He is just a day to day worker and is given the briefing on how to carry out his work. Seniority is the main difference between creative and art direction.

On the other hand, the creative director is the part and parcel of an advertising company. He is responsible for making all the huge decisions and basically, the art director is his subordinate. He has the authority to make bigger decisions and also has the power to accept or reject the proposals given by the art director. A creative director can lead multiple projects at the same time and is responsible for maintaining a positive image of his company, which is the main difference between creative and art direction.

Having discussed the difference between creative and art direction, now we shall discuss the requirements between the two posts. Both creative as well as the art directors should be very creative and should be good at planning and decision making. They should be good team workers and leaders and should be competent enough to complete any task at hand with minimal fuss. They should be able to design logos and emblems and should be good enough to manage and complete the given tasks with ease and complement each other.

A good marketing company is a blend of experience and talent and the workers in such a company should have great ties with each other. SALT branding has a good ammunition of solid and artistic art directors and creative directors who can hold their own at such a high level. The work done by them up to this point justifies their hardworking routine.