The Ultimate Guide to Hiring the Right Digital Ad Agency

Social media marketing, PPC management campaigns, search engine optimized link building, cell phone messaging programs, web designing and all other digital media related services fall under the banner of digital ad agencies. Similar to conventional ad agencies, digital ad agencies promote businesses and products using various digital methods available. 

Here are some steps you must take in order to hire a digital marketing agency.

Once you’ve made up your mind on hiring a digital marketing agency, there are some evaluations that must be made in order to make the right decision.

·         The first step is all about self evaluation. First of all, you must know where your company stands currently and where you want it to be once you’ve hired a digital ad agency.

·         You must also set some primary goals that you’d want your business to achieve with assistance from a digital ad agency.

·         Another important consideration is whether you’re looking for a full service agency or a boutique agency or both depending on your advertising needs.

·         Last but not the least, you must appoint a point person who will act as a manager of the project and will be the single source of communication between the client and the digital ad agency.

The next step revolves around understanding the fee structures of digital ad agencies. The fee structures and payment modes vary from one agency to another depending on the kind of service you want to avail as well.

·         Most commonly, around 10 to 20 percent of a client’s digital media spending is paid to a digital advertising agency but the percentage can go even higher if the company is smaller. Enterprise clients have an advantage here and they get to pay less due to the large volume of work and hefty dollar accounts.

·         Some clients also hire digital ad agencies on a retainer. This means that the client books the agency for a longer period of time. Digital ad agencies are put on a retainer by those clients mostly who need advertisement services all year round.

·         Another payment method is that clients compensate digital ad agencies on a monthly basis depending on the work done.

Once you’ve understood the fee structure of the digital ad agency you’re about to hire, the selection process begins. Go for those digital ad agencies that are highly recommended by your colleagues and have a good reputation. Also, don’t forget to do thorough research on the internet regarding the agency. Word to the wise, if the digital ad agency’s website is up to the mark with regular blog posts and updates; it means the agency takes its work seriously.

These are some of the things you must look for before hiring a digital ad agency. Digital ad agencies in Singapore are dime a dozen but one of the best online branding and advertising agency is none other than Salt Branding and Advertising Agency.

Successful Advertising Strategies For Online Business Promotion

Online business is now the way to go if you want your product to achieve new heights in the market. Business usually do not realise that if you want to be successful in the market then you got to invest in the company’s market sector to make a good impression on the potential consumers that your company can have. Potential consumers can be considered as a diamond mine waiting to be exploited. But to exploit a diamond mine a company has to invest heavily in top oriented machineries. Same goes for exploiting those potential consumers, you therefore have to magnetise them towards your product.

You ask how to do that? It is simple! Create effective and successful advertising strategies for online business promotion. Online business is the next big deal if you want to reach those customers that are not aware of your product. The World Wide Web is a big place and the best way to cover that place is to hire digital marketing agencies that will help you make strategies for creating online business promotion. Because let us get it straight, what better place can you find to promote an online business website? The internet of course.

The problem is that many of the companies have started to use online business strategies. Now this means that you are going to have lots of competition in this field and by this point you being a struggling entrepreneur might probably be asking the same question, how do I gain the upper hand? How do I differentiate myself from my competition? Well the answer would be to get more innovative and invest in ideas. In a small amount of words this means that you will have to find the right digital advertising companies that will have the professional know how to sky rocket your business in the right direction by promoting your online business.

There is an art to perform every work. And the digital branding agencies are well versed in the art to elevate the position of an online business using the same medium (internet). Definitely the agency will try to attract more followers to your online business through the use of social networking websites. This is known throughout the world that social networking websites are the most in thing now a day and everyday gains the most traffic on the World Wide Web. The digital branding agencies will promote your online business websites by creating multi coloured ads that will capture the visual admiration of those potential customers that can be brand loyalist to your product.

http://www.saltbranding.com.sg/ is one of the best marketing website on the internet that knows the ‘what happenings?’ in the world of sales and marketing. If you want to achieve a good amount of know how in the market sector then going to Salt Branding will be the best decision you will ever make.

Difference between Creative and Art Direction

Advertising is a very important factor in the successful operations of any company. For any product to sell and become a hit, it has to be well promoted and marketed. In the modern era, there is a need to establish professionals who can carry out the task of publicizing a brand or a product in an exceptional way. A good marketing company has a well-defined structure. Two of the most important people in this business are creative and art directors and the difference between creative and art direction are discussed below.

Both the posts are very much alike and both have good authority. Both creative and art directors are crucial for the making of creative and attractive adverts for the clients. They share the responsibility of planning a path for the composition of the ad and the creativity involved in it. The main difference between creative and art direction is the level at which both of them are working. Creative director is senior to art director and is there to make big decisions regarding the company.

The art director just makes smaller decisions for example, ‘should the actor wear an orange shirt or a red one’? Or ‘should the background to the set be artificial or natural’? He is there to work with the copywriters and generate ideas and plans and show them to the creative director, who may later approve them. He is just a day to day worker and is given the briefing on how to carry out his work. Seniority is the main difference between creative and art direction.

On the other hand, the creative director is the part and parcel of an advertising company. He is responsible for making all the huge decisions and basically, the art director is his subordinate. He has the authority to make bigger decisions and also has the power to accept or reject the proposals given by the art director. A creative director can lead multiple projects at the same time and is responsible for maintaining a positive image of his company, which is the main difference between creative and art direction.

Having discussed the difference between creative and art direction, now we shall discuss the requirements between the two posts. Both creative as well as the art directors should be very creative and should be good at planning and decision making. They should be good team workers and leaders and should be competent enough to complete any task at hand with minimal fuss. They should be able to design logos and emblems and should be good enough to manage and complete the given tasks with ease and complement each other.

A good marketing company is a blend of experience and talent and the workers in such a company should have great ties with each other. SALT branding has a good ammunition of solid and artistic art directors and creative directors who can hold their own at such a high level. The work done by them up to this point justifies their hardworking routine.

Advantages of Competitors Analysis

In modern day business world, a company has many strong competitors. These challengers are very strong more often than not and they should be tackled accordingly if you are to survive in the field of business. Companies, for this reason carry out an analysis of the string as well as weak points of their competitors and devise plans, which are sometimes offensive and can be defensive as well. This is called competitors analysis. There are numerous advantages of competitors analysis and big companies make use of these facts to improving their standing in the market and pushing off competition.

One of the biggest advantages of competitor’s analysis is that you can know how your rival company is performing in the market. You can discuss all the important facts and figures about their performance and can get to know how much you have to do to reach the next level. You can also learn from their performance that how would the consumers react when a company takes a particular step.

Another advantage of competitor’s analysis is that you get to know the dos and don’ts of the business. If you observe that a certain step has improved the standing of the other company in the market, you can also take the same step and get away with that. On the other hand, if that step is punished harshly by the customers, you can refrain from taking it in your case. If the reaction from the fans is neutral, you can even study why that is so and which steps can make it better and improve your company’s position.

If a company is thinking about releasing a new product, competitor’s analysis can go a long way in helping it. Before even releasing the product, competitor’s analysis can easily give them a trailer on how the people will react on the release of the product. This is one of the most prominent advantages of competitor’s analysis. This factor shows the demand of a certain product and tells you beforehand that what consequences you might face from the people, if you go on and release it.

Another advantage of competitor’s analysis is that it goes to show how an already existing and popular product of another company can be modified to better suit the needs and better fulfill the requirements of the consumers. This factor has already been used from time to time in the past and resulted in millions of dollars of profit obtained by a company just by introducing a new and improved form of an already existing product. Competitor’s analysis also gives you information about the market. By this process, you can deduce that what is the prospect of your planned product in the existing market.

 
The guys at SALT BRANDING are experts at carrying out competitor’s analysis and are able to draw meaningful results from it. This method has been proved to be a successful one and can still be used to obtain positive results by a company.

How to define your brand with our successful tips

The most important aspect of every business is branding whether it is large or small business, B2B or retail. SALT branding can assure you that an appropriate and effective branding strategy can equip you power to beat your competitors in the consumer market. You may interrogate what exactly branding is and what it can do. Moreover, how it can affect your small or large business.

Your commitment to your customers
By pasting or putting your brand means, you are making a promise to your customer. It displays what quality and benefits they can have by utilizing your product and hiring your services. Obviously, the branding should be unique that it can present your product or service differently from your different competitors in the market. Thus, your brand depicts who you are, what is your product, what quality it has and what assurance you can give.

The importance of your understanding 
You must have the simplest understanding that the foundation of your brand is your logo. Similarly, your promotional materials, packaging materials, your website are all the highly important ingredients of branding because they tell about your brand.  

How can you define your brand effectively?
To define your brand is a journey of understanding your own business. Obviously, this journey can be tiring, complex, uncomfortable, and time-consuming but it is fruitful. SALT wants to answer the following questions to show us your understanding of your business.

What attributions do you want to adhere and to relate with your company?

What do your customers know about you and what is their opinion about you and your product?

What are the specific quality, advantages, and features of your services or products?

What is the mission of your company?

Tips
After defining your brand, you will have to implement the following successful tips. These tips are an inseparable part of SALT’s branding strategy:
Get develop or get a logo and put it at every possible place and object
Think and write down your brand’s message
Develop a memorable, concise and effective tagline
For your marketing materials, design templates and generate brand standards
Consistency is a priority
Your brand should be based on truth and honesty
Create a voice that can reflect your brand and company

Conclusion
SALT branding company is the best branding company in Singapore. It has the capacity and capability to work differently and uniquely. If you are an innovative maverick of the industry and have the confidence and experience of your valued product but you do not know how to make people believe about your product and honesty, you must contact us. We can stimulate the feelings of the people with our catchy but honest style. Either your product will be low-cost high-value or it will be high-cost and high-quality. Definitely, you cannot have all the qualities. We can exhibit whatever you are in the most adorable yet simple way.
SALT’s perspective is very clear and concise regarding brand strategy. You may contact us through phone or via our website. We would love to talk with you about your product and business plan.

The highly stimulating logo designing of SALT

SALT has worked with several brands during the past three decades and they reached their consumers and became able to maintain and establish their brands. To meet the clients’ needs you will have to consistent in your branding efforts. However, you will also understand how the marketplace observes your brand and how it evaluates it. If you do not do that, your efforts are artificial. The loyal base of influencers and innovators is awareness. The awareness is important because everybody is searching it.

Awareness through effective logo

 If people have the awareness, you would be able to cultivate a brand. Logo is an important aspect of brand awareness. Definitely, an effective and strong logo can portray about the perception of people regarding your company and your brand. SALT’s expertise can aid you to get the attention of your customers. It can stimulate their curiosity and make them to come closer to your services and products. The experience begins with your logo. A custom logo is a prerequisite for the success of your company in the hyper competitive business world.

You can have more edge 

The expert designers of SALT can make your company a shining star of business world through adorable, catchy, unique, and sparkling logo. The logo will develop your trust and your business and product will achieve recognition in the eyes of consumers. Our designed logo can enhance you in the following:

Competitive advantage over your competitors

It establishes the loyalty of your brand

Your business obtain a uniqueness

Maximize your business and profits

We work collaboratively 

The process of SALT’s logo designing is highly mutual. Thus, during every step we require your feedback. For instance, we will discuss you the requirement of your logo design. Similarly, we will study the market and assess the similar products of your competitors. Our expert designers will create several designs with different colors and dimensions and you can select one from them. The process will go on unless you are satisfied. Very soon, we will provide you a print-ready and web-ready logo. You can instantly use it on all your marketing materials and business materials such as stationery, calendars, diaries etc.

Our custom logo designers are highly professional and know their trade well. They know which symbol, color and font is appropriate for your product and specific industry. Therefore, you must have the assurance that our created logo will be different from your competitors. Our prices are affordable. We also offer unlimited revisions, and original concepts with ultimate satisfaction. Our utmost desire is to make your company successful so that you can recommend us for other future clients; therefore, we strive to give you best results. We also give you a full money-back guarantee, if you do not satisfied with our created logo; however, it never happened in the past. None of our past customers ever showed dissatisfaction and asked for their money. Our customer support service is very effective and our staff is available 24/7 for your help. You can also contact us through our website.