Difference between Creative and Art Direction

Advertising is a very important factor in the successful operations of any company. For any product to sell and become a hit, it has to be well promoted and marketed. In the modern era, there is a need to establish professionals who can carry out the task of publicizing a brand or a product in an exceptional way. A good marketing company has a well-defined structure. Two of the most important people in this business are creative and art directors and the difference between creative and art direction are discussed below.

Both the posts are very much alike and both have good authority. Both creative and art directors are crucial for the making of creative and attractive adverts for the clients. They share the responsibility of planning a path for the composition of the ad and the creativity involved in it. The main difference between creative and art direction is the level at which both of them are working. Creative director is senior to art director and is there to make big decisions regarding the company.

The art director just makes smaller decisions for example, ‘should the actor wear an orange shirt or a red one’? Or ‘should the background to the set be artificial or natural’? He is there to work with the copywriters and generate ideas and plans and show them to the creative director, who may later approve them. He is just a day to day worker and is given the briefing on how to carry out his work. Seniority is the main difference between creative and art direction.

On the other hand, the creative director is the part and parcel of an advertising company. He is responsible for making all the huge decisions and basically, the art director is his subordinate. He has the authority to make bigger decisions and also has the power to accept or reject the proposals given by the art director. A creative director can lead multiple projects at the same time and is responsible for maintaining a positive image of his company, which is the main difference between creative and art direction.

Having discussed the difference between creative and art direction, now we shall discuss the requirements between the two posts. Both creative as well as the art directors should be very creative and should be good at planning and decision making. They should be good team workers and leaders and should be competent enough to complete any task at hand with minimal fuss. They should be able to design logos and emblems and should be good enough to manage and complete the given tasks with ease and complement each other.

A good marketing company is a blend of experience and talent and the workers in such a company should have great ties with each other. SALT branding has a good ammunition of solid and artistic art directors and creative directors who can hold their own at such a high level. The work done by them up to this point justifies their hardworking routine.

Art Direction – An Overview

In modern business world, business has become the part and parcel of a country to become financially stable. No nation can even dream of being financially stable without a network of self-sufficient and profitable organizations running within its borders. To build a successful business, there arise many difficulties which must be solved to run a good and stable company. Art Direction – An Overview will give you an insight to how much, businesses are important in our daily life and what art direction is.

Art Director is basically the heart of a good advertising team. He joins with a copywriter and makes a team who then develops and produce adverts for a company. A copywriter makes a sketch of how a commercial should be and the art director fills colors into the sketch. An Overview of Art Direction clarifies the importance of a good team structure in any case in general and in case of advertisement in particular. An art director is basically one of the most creative people in the advertisement business and has one of the toughest and most demanding jobs to do.

Art Direction - An Overview guides us about the responsibilities of an Art Director. One of the biggest challenges of an Art Director is to absorb the ideas and requirements of a client about the advertisement of a certain product and then put them into a good ad.  He should be good enough to contain all the demands of a company and use them to make a short movie or ad, comprising only of two minutes. Art Directors are people who have a lot of nerve to work at such a high pressure position.

An Overview of Art Direction tells us that an Art director should be intelligent enough to understand the level of understanding of the audience and make such an ad which can convince the target audience in an effective manner. The art director should be able to bridge the gap in the understanding of his client and the spectators so that the advertisement can prove to be fruitful. The advert made by the art director should be convincing enough to change the mindset of a large number of people in a very short time.

One important factor which we are going to discuss in this overview of art direction is that the art director should be able to communicate with the actors and the crew at his disposal perfectly and transport his ideas to them flawlessly. On failing to do that, an ad may assume a very different form to what was originally intended. So it is pretty clear that a lot rests with the talent and efficiency of the Art Director and he cannot manage to let even a slightest mistake ruin the whole advertisement.

SALT Branding is the biggest advertising agency of Singapore and it has the best crew at its disposal for the publicity of a company or product. The Art Directors at SALT are outstanding at their jobs and know how to make convincing ads for all kinds of audiences.