How Web Design Effects on Brand Image

The presence of successfully running businesses is crucial to a country’s future these days. But success cannot be ensured simply by making good products, there are other factors as well. These days, companies are making full use of the availability of online branding techniques and rising to prominence by doing that. Websites have also become an integral part of modern day companies. Designing of a website is also a very important factor for branding. Let us study how web design effects on brand image.

An interesting and stylish website is very important for a company to let people know what is going on but only a good and up to date website is not enough. The design of the website tells a lot about a company. But exactly how web design effects on brand image can be determined by its color, texture, background, navigation, text style and the images should point towards the identity of the company. While designing a website, these factors should be kept in mind all the time.

Let us discuss some examples of how web design effects on brand image. Let us take, for instance, Apple. The web design in case of Apple is very unique and the logo is a world renowned symbol. Apple’s website is arguably the biggest reason of why, it is such a huge hit. Similarly, Google has a very simple website but the color combination of the site is really attractive and witty. The ‘Google Doodles’ which are designed from time to time are also very eye catching and make it really difficult to dislike Google.

The website of every company has a well-defined design which can only associated with that particular company. How web design effects on Brand Image can be clearly seen from the website of Mercedes. That website is an elegant one, just like the products of that company and the background silvery gray color goes hand in hand with the logo of the company. The font on the website of Mercedes is also very classy and not too much stylish which indicates the class of people who they deal with.

The website of Samsung also shows how web design effects on Brand Image. The white background color matches the white colored ‘Samsung’ written on the logo of the company and the black and white color combination on parts of the website is really attractive without being annoyingly brilliant. The designers of the Samsung website have avoided the use of sharp colors on the site which may go well with the rather sophisticated image of the brand.

Similarly, the logos should also be designed in such a way so that they do not look out of place when placed on the website. These are some of the factors which must be kept in mind while designing your company’s website so that it can act as a positive for the company’s identity.

SALT Branding offers good knowledge on matters such as website designing and its effects on brand image and has a great experience of dealing with prominent brands.