Tips for Drafting a Perfect Online Portfolio

As far graphic design careers are concerned, Creativity is the key. An online portfolio is very essential and serves many purposes: its helps you organize your work and categorize it accordingly. It also helps in displaying your talent to all the prospective clients. Every portfolio must have several essential components so that it works out for you.

In the article below, you will find some very useful tips for drafting the perfect online portfolio.

Using the About Me page

You can use the “about me” page for reaping many benefits. However, care should be taken that it doesn’t get too long. Around fifty words are enough.

Creating your own logo

With the help of a customized logo, you are able to show your work off in a very professional manner.

Use high quality images

Make sure that all the images that you use are high quality since this is the only arena where you can show off your abilities. Also make sure that the all the prospective customers have a good look.

Blogging

You must have a place where you can write your blog. You can write about everything that you have learned and all the assignments that you are currently engaged in.

Labeling your work

All your work must be appropriately labeled. The employer or a prospective customer will be seeking to look at all the work when you are not in front of them to explain each and every assignment. Also tell your readers about the techniques that have been used in the assignment.

Using the social media

It is very important that you understand the power of the internet and the social media. You can reap the maximum advantage of the social media by creating links to your social media pages from your website. You can also use other social media outlets for promoting your portfolio.

Avoid the music

It is not a good idea to play music in the background automatically when someone is watching at your portfolio. The music distracts the viewer. It may also discourage your prospective clients to open your portfolio when they are at work.

Showcasing your online portfolio websites can be very easily carried out with the help of smart phone, iPad and laptops. These can be taken with you wherever you are going. You networking ability is not hindered by the place where you are at a specific moment.

It is also very important to have a physical portfolio, besides the online one, available which is tangible and can be handed over to any person. There are many points that you should keep in mind in this regard.

Choosing the best portfolio is very important. The case doesn’t need to be extremely expensive, however, a new and professional looking one will work much better as compared to an old when that you just found in the attic. The work should always be in the center of the paper. Consistency is very important.

It is advisable that you take a few graphic design classes where they would give you an idea regarding how you should create a portfolio and present it to prospective clients both physically and over the internet.

Salt Branding seeks to develop classy, beautiful and functional brand images that manifest the true style of your brand, business, or organization. The company develops brands that improve sales by driving performance.

Online Branding Agency vs. Ad Agency – Which one is best for you?

In today’s era of technology, there are many ways which can be employed for carrying out a particular task. A large number of options yield better results in every field whether it is science and technology, business and commerce or art and architecture. Just like in every other arena, there are many ways of carrying out branding and advertisement as well. Marketing can be done online as well by using the conventional means like billboards and media and which one of online branding and advertising agencies is best depends on a lot of factors.

First of all we shall discuss the difference between both the ways of marketing and study their pros and cons and doing so will help us get a grip of what amongst online branding agency and marketing agency is the best way of marketing. Obviously none of the methods mentioned above are perfect and both of them have their own shortcomings but in certain scenarios, one of them (or both) is a great method of achieving branding targets.

Advertising through conventional means is not regarded as a very effective way of branding as compared to the online ways but companies still spend billions of dollars every year and there is a reason for doing that. Media especially the television and radio have a huge audience and most of the people around the world spend a few hours getting information from one of the two sources everyday.Because of its huge 24/7 coverage, electronic media is employed by huge companies for advertising their products and this tilts the online marketing vs advertising agency debate in the favor of the latter one.

But despite of the many advantages of the conventional branding methodologies, online marketing has its own perks. Another benefit of this method is that it can be done at a very short notice of time and without having to make any prior adjustments. Companies only have to make an advert and put it online for the world to see. So the answer to the question that which one of online branding and advertising agency is the best is very hard to get.

Social media serves as a catalyst when it comes to branding a product online and it is one of the most telling factors in the success of this mode of advertisement. The sites like Facebook and Twitter provide the companies with a readymade audience which solves the problem of attracting people beforehand. Companies only have to put their offer up on the social network and start getting likes and re-tweets which make their purpose extremely easy. So the argument falls slightly in the favor of online marketing when it is compared with branding agencies but the conventional methods have their own perks.

Salt Branding is one of the few Singapore companies which provide the clients with both, online as well as conventional marketing techniques and have officials who are best at both.

4 Simple Tips That Will Help You Select the Right Online Branding Agency

The internet is filled with websites of online branding agencies in Singapore. Most of them have an impressive website that would most probably compel you to avail their online branding services. But how can you find an online branding agency that will suit your needs and fit your budget too? Here are 4 simple tips that will help you hunt down the best online branding agency in Singapore.

The Goals and Objectives

Most branding agencies show a lot of interest in the client’s business initially to get hold of the project but as time goes by, the interest diminishes and all you get in return is shoddy work with barely there results. In order to avoid such a scenario, it is important that you pay attention on the first meeting with the branding agency consultants. Ask them as many questions as you want in order to know if they understand the goals and objectives you’ve set for your business to achieve by hiring a branding agency. An agency that is genuinely interesting in doing business with you will come up with a customized game plan and short term goals that they can help you fulfill in a few months.

Ask For Details

It is important for clients to understand that online branding campaigns are not done in a day and the process is quite lengthy. Therefore, in order to have a clear understanding of how online branding campaigns work, ask the consultant to give you a detailed account on what they’ll do and how they’ll do it. Also, ask the consultant any questions that you feel are necessary regarding the online branding campaign. A top notch branding agency will develop killer market segmentation strategy keeping in mind the business of the client.

Make Requests for Samples

Creativity varies from one branding agency to another. In order to know the kind of work the branding agency has done in the past, you can ask for their portfolios. The portfolio will contain information of all the branding campaigns the agency has handled in the past. But make sure, the portfolio they give you is media specific. For instance, if you’re looking for a branding agency that will help you in producing a television commercial for your business then they should show you samples of the television commercials they’ve done in the past.

Check Their Knowledge about the Singaporean Market

Another important thing you must pay attention to is their knowledge about the Singaporean market. Every market varies from one country to another and therefore, the branding agency you’re about to hire must be well versed in the knowledge regarding the Singaporean market and consumer behavior of the target market.

These are the four important pointers to look for in a branding agency before you hire it. If your business is in Singapore, then the best branding agency that will help you with the branding campaign is Salt Branding and Advertising Agency.

The Ultimate Guide to Hiring the Right Digital Ad Agency

Social media marketing, PPC management campaigns, search engine optimized link building, cell phone messaging programs, web designing and all other digital media related services fall under the banner of digital ad agencies. Similar to conventional ad agencies, digital ad agencies promote businesses and products using various digital methods available. 

Here are some steps you must take in order to hire a digital marketing agency.

Once you’ve made up your mind on hiring a digital marketing agency, there are some evaluations that must be made in order to make the right decision.

·         The first step is all about self evaluation. First of all, you must know where your company stands currently and where you want it to be once you’ve hired a digital ad agency.

·         You must also set some primary goals that you’d want your business to achieve with assistance from a digital ad agency.

·         Another important consideration is whether you’re looking for a full service agency or a boutique agency or both depending on your advertising needs.

·         Last but not the least, you must appoint a point person who will act as a manager of the project and will be the single source of communication between the client and the digital ad agency.

The next step revolves around understanding the fee structures of digital ad agencies. The fee structures and payment modes vary from one agency to another depending on the kind of service you want to avail as well.

·         Most commonly, around 10 to 20 percent of a client’s digital media spending is paid to a digital advertising agency but the percentage can go even higher if the company is smaller. Enterprise clients have an advantage here and they get to pay less due to the large volume of work and hefty dollar accounts.

·         Some clients also hire digital ad agencies on a retainer. This means that the client books the agency for a longer period of time. Digital ad agencies are put on a retainer by those clients mostly who need advertisement services all year round.

·         Another payment method is that clients compensate digital ad agencies on a monthly basis depending on the work done.

Once you’ve understood the fee structure of the digital ad agency you’re about to hire, the selection process begins. Go for those digital ad agencies that are highly recommended by your colleagues and have a good reputation. Also, don’t forget to do thorough research on the internet regarding the agency. Word to the wise, if the digital ad agency’s website is up to the mark with regular blog posts and updates; it means the agency takes its work seriously.

These are some of the things you must look for before hiring a digital ad agency. Digital ad agencies in Singapore are dime a dozen but one of the best online branding and advertising agency is none other than Salt Branding and Advertising Agency.