Social media marketing, PPC management campaigns, search engine optimized link building, cell phone messaging programs, web designing and all other digital media related services
fall under the banner of digital ad agencies. Similar to conventional ad
agencies, digital ad agencies promote businesses and products using various
digital methods available.
Here are some steps you must take
in order to hire a digital marketing agency.
Once you’ve made up your mind on hiring a digital marketing agency, there are some evaluations that must be made
in order to make the right decision.
·
The first step is all about self evaluation.
First of all, you must know where your company stands currently and where you
want it to be once you’ve hired a digital ad agency.
·
You must also set some primary goals that you’d
want your business to achieve with assistance from a digital ad agency.
·
Another important consideration is whether
you’re looking for a full service agency or a boutique agency or both depending
on your advertising needs.
·
Last but not the least, you must appoint a point
person who will act as a manager of the project and will be the single source
of communication between the client and the digital ad agency.
The next step revolves around understanding the fee structures of digital ad agencies. The fee structures and
payment modes vary from one agency to another depending on the kind of service you want to avail as well.
·
Most commonly, around 10 to 20 percent of a
client’s digital media spending is paid to a digital advertising agency but the percentage can go even higher if the company is smaller. Enterprise clients
have an advantage here and they get to pay less due to the large volume of work and hefty dollar accounts.
·
Some clients also hire digital ad agencies on a
retainer. This means that the client books the agency for a longer period of
time. Digital ad agencies are put on a retainer by those clients mostly who
need advertisement services all year round.
·
Another payment method is that clients
compensate digital ad agencies on a monthly basis depending on the work done.
Once you’ve understood the fee
structure of the digital ad agency you’re about to hire, the selection process
begins. Go for those digital ad agencies that are highly recommended by your
colleagues and have a good reputation. Also, don’t forget to do thorough
research on the internet regarding the agency. Word to the wise, if the digital
ad agency’s website is up to the mark with regular blog posts and updates; it
means the agency takes its work seriously.
These are some of the things you must look for
before hiring a digital ad agency. Digital ad agencies in Singapore are dime a dozen but one of the best online branding and advertising agency is none other
than Salt Branding and Advertising Agency.
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