Online Branding Agency vs. Ad Agency – Which one is best for you?

In today’s era of technology, there are many ways which can be employed for carrying out a particular task. A large number of options yield better results in every field whether it is science and technology, business and commerce or art and architecture. Just like in every other arena, there are many ways of carrying out branding and advertisement as well. Marketing can be done online as well by using the conventional means like billboards and media and which one of online branding and advertising agencies is best depends on a lot of factors.

First of all we shall discuss the difference between both the ways of marketing and study their pros and cons and doing so will help us get a grip of what amongst online branding agency and marketing agency is the best way of marketing. Obviously none of the methods mentioned above are perfect and both of them have their own shortcomings but in certain scenarios, one of them (or both) is a great method of achieving branding targets.

Advertising through conventional means is not regarded as a very effective way of branding as compared to the online ways but companies still spend billions of dollars every year and there is a reason for doing that. Media especially the television and radio have a huge audience and most of the people around the world spend a few hours getting information from one of the two sources everyday.Because of its huge 24/7 coverage, electronic media is employed by huge companies for advertising their products and this tilts the online marketing vs advertising agency debate in the favor of the latter one.

But despite of the many advantages of the conventional branding methodologies, online marketing has its own perks. Another benefit of this method is that it can be done at a very short notice of time and without having to make any prior adjustments. Companies only have to make an advert and put it online for the world to see. So the answer to the question that which one of online branding and advertising agency is the best is very hard to get.

Social media serves as a catalyst when it comes to branding a product online and it is one of the most telling factors in the success of this mode of advertisement. The sites like Facebook and Twitter provide the companies with a readymade audience which solves the problem of attracting people beforehand. Companies only have to put their offer up on the social network and start getting likes and re-tweets which make their purpose extremely easy. So the argument falls slightly in the favor of online marketing when it is compared with branding agencies but the conventional methods have their own perks.

Salt Branding is one of the few Singapore companies which provide the clients with both, online as well as conventional marketing techniques and have officials who are best at both.

Online Branding Consultant – The Perfect Match Makers for Your Web Business

An online branding consultant is a person who guides a website or a webpage owner and helps him to publicize and market his products online in an efficient way. The online branding consultants directly affect the traffic on a particular webpage which results in improved marketing and a better internet coverage. Online branding consultants are the perfect match makers for any web business and they play a very important role in the successful launching and functioning of an online business. There are many examples of online businesses which have faced the consequences of not hiring an online consultant.

An online branding consultant can help to guide a business by employing many strategies. The logos, sharing of the page on social networks, product advertisement and even the number of words on a single page are given attention and such factors prove to be very important in deciding the fate of the whole company. Therefore, online branding consultants are the textbook matchers for your internet business as they can pull your company out of a hole and save them from a difficult position by applying their expertise.

Online Branding Consultants pay a very close attention to the keyword count in the web pages as it helps to direct traffic towards the site. A higher keyword density may help to draw more attention and traffic towards an article but may result in the article becoming less interesting. On the other hand, a lesser keyword density may improve the quality of the article but pushes it down the row in search engines and make it less visible to the readers. Online branding consultants are a must for your web online business as they keep the small details in check and help the company to stay up and running.

In today’s world, a business has to be publicized on social media to increase the profits and improve its standing in the market. Branding consultants know how to build the image of a brand by using Facebook, Twitter and YouTube and they utilize their experience, knowledge and ability to keep their clients happy. A perfect internet business requires online branding consultants of high quality and experience so that they can assure the success of the company and help to make it even better.

Online branding consultants are the perfect match makers for a business as they have gone through many strategies in the past and know what impact they have in what kind of scenarios. Some strategies are not sound for a particular situation and the guides know that in what circumstances they should be used. Such consultants are usually available for very reasonable packages and their ability is well worth whatever is spent in hiring them. So most online companies are well aware of such facts and therefore hire consultants to help them out.

Salt Branding can provide a crop of experienced and clever consultants who can ensure that your online company floats through any difficulties and make profits as soon as possible.

6 Advantages You Can Get When You Hire an Internet Marketing Agency

One just cannot deny the fact that the internet has taken over our daily lives. From small school going kids to middle aged adults, we just cannot get enough of the internet. It is no wonder that many internet users search the net for products online and even check out product reviews related to various products. Internet marketing is one of the branches of marketing that handles online branding and promotion campaigns of products online. Internet marketing is done by using various internet marketing strategies that are powered by SEO tools.

You must be wondering what’s so special about internet marketing and why a business owner should hire an internet marketing agency. So, here are some of the benefits your business can enjoy by hiring an internet marketing agency.

It’s Very Convenient

Stores operate during fixed timings but internet marketing makes sure you never lose customers. How? It can be done by starting online shopping store websites in which customers can make purchases and place orders round the clock. You can also reach out to customers who are not living in the same vicinity as yours and can still make purchases. Internet marketing undoubtedly is a very lucrative business where you can mint money like anything.

Reaching Out

By hiring an internet marketing agency, business owners can now overcome the obstacles of distance as well. You can save the cost of opening conventional outlets and start up your very own internet marketing website through which customers living in various localities can make purchases directly without having to turn up at the shop bodily. There are more benefits. You won’t have to make payments for shop rent and maintenance. You won’t have to buy any stock in bulk for display either.

Personalized Offers

Another advantage of internet marketing is that you’ll be able to keep track of your customers every time they make a purchase and make personalized offers. You can also track down the consumer behavior of your prospective clients and make special offers in that would interest them.

Building Relationships

Another big advantage of internet marketing is that you get space for building valuable relationships with your loyal clientele. Many internet marketing experts believe that follow up emails can make a whole lot of difference. Customers feel valued when they receive promotional emails and that increases the chance of them coming back to make another purchase. You can also strengthen your relationship with the customers by asking them to give their valuable opinions on your website by submitting testimonials or product reviews.

Social Networking

Internet marketing also helps business owners in creating an identity for their company and products on social media networks like Facebook, Twitter, YouTube, LinkedIn, etc. it is believed that the social media creates a bigger impact on the customers and compels them to buy products more than any other internet marketing strategy.

These are the six benefits of hiring an internet marketing agency. If you’re on the lookout for a good internet marketing agency in Singapore, then Salt Branding and Advertising Agency is the best internet marketing agency.

4 Simple Tips That Will Help You Select the Right Online Branding Agency

The internet is filled with websites of online branding agencies in Singapore. Most of them have an impressive website that would most probably compel you to avail their online branding services. But how can you find an online branding agency that will suit your needs and fit your budget too? Here are 4 simple tips that will help you hunt down the best online branding agency in Singapore.

The Goals and Objectives

Most branding agencies show a lot of interest in the client’s business initially to get hold of the project but as time goes by, the interest diminishes and all you get in return is shoddy work with barely there results. In order to avoid such a scenario, it is important that you pay attention on the first meeting with the branding agency consultants. Ask them as many questions as you want in order to know if they understand the goals and objectives you’ve set for your business to achieve by hiring a branding agency. An agency that is genuinely interesting in doing business with you will come up with a customized game plan and short term goals that they can help you fulfill in a few months.

Ask For Details

It is important for clients to understand that online branding campaigns are not done in a day and the process is quite lengthy. Therefore, in order to have a clear understanding of how online branding campaigns work, ask the consultant to give you a detailed account on what they’ll do and how they’ll do it. Also, ask the consultant any questions that you feel are necessary regarding the online branding campaign. A top notch branding agency will develop killer market segmentation strategy keeping in mind the business of the client.

Make Requests for Samples

Creativity varies from one branding agency to another. In order to know the kind of work the branding agency has done in the past, you can ask for their portfolios. The portfolio will contain information of all the branding campaigns the agency has handled in the past. But make sure, the portfolio they give you is media specific. For instance, if you’re looking for a branding agency that will help you in producing a television commercial for your business then they should show you samples of the television commercials they’ve done in the past.

Check Their Knowledge about the Singaporean Market

Another important thing you must pay attention to is their knowledge about the Singaporean market. Every market varies from one country to another and therefore, the branding agency you’re about to hire must be well versed in the knowledge regarding the Singaporean market and consumer behavior of the target market.

These are the four important pointers to look for in a branding agency before you hire it. If your business is in Singapore, then the best branding agency that will help you with the branding campaign is Salt Branding and Advertising Agency.

The Ultimate Guide to Hiring the Right Digital Ad Agency

Social media marketing, PPC management campaigns, search engine optimized link building, cell phone messaging programs, web designing and all other digital media related services fall under the banner of digital ad agencies. Similar to conventional ad agencies, digital ad agencies promote businesses and products using various digital methods available. 

Here are some steps you must take in order to hire a digital marketing agency.

Once you’ve made up your mind on hiring a digital marketing agency, there are some evaluations that must be made in order to make the right decision.

·         The first step is all about self evaluation. First of all, you must know where your company stands currently and where you want it to be once you’ve hired a digital ad agency.

·         You must also set some primary goals that you’d want your business to achieve with assistance from a digital ad agency.

·         Another important consideration is whether you’re looking for a full service agency or a boutique agency or both depending on your advertising needs.

·         Last but not the least, you must appoint a point person who will act as a manager of the project and will be the single source of communication between the client and the digital ad agency.

The next step revolves around understanding the fee structures of digital ad agencies. The fee structures and payment modes vary from one agency to another depending on the kind of service you want to avail as well.

·         Most commonly, around 10 to 20 percent of a client’s digital media spending is paid to a digital advertising agency but the percentage can go even higher if the company is smaller. Enterprise clients have an advantage here and they get to pay less due to the large volume of work and hefty dollar accounts.

·         Some clients also hire digital ad agencies on a retainer. This means that the client books the agency for a longer period of time. Digital ad agencies are put on a retainer by those clients mostly who need advertisement services all year round.

·         Another payment method is that clients compensate digital ad agencies on a monthly basis depending on the work done.

Once you’ve understood the fee structure of the digital ad agency you’re about to hire, the selection process begins. Go for those digital ad agencies that are highly recommended by your colleagues and have a good reputation. Also, don’t forget to do thorough research on the internet regarding the agency. Word to the wise, if the digital ad agency’s website is up to the mark with regular blog posts and updates; it means the agency takes its work seriously.

These are some of the things you must look for before hiring a digital ad agency. Digital ad agencies in Singapore are dime a dozen but one of the best online branding and advertising agency is none other than Salt Branding and Advertising Agency.