Salt Branding: Marketing and Branding Agency In Singapore

Showing posts with label singapore online agency. Show all posts
Showing posts with label singapore online agency. Show all posts

Monday, 3 November 2014

Online creative agency - an effective way to lead your brand

An online creative agency offers many services to its clients which help them increase the number of visitors to their websites. These agencies would also design functioning websites for their clients if they want. A creative agency uses innovative techniques for the purpose of creating sites. They possess the required expertise and are able to device strategies and tools that deliver desired results.
In today’s business environment, branding is one of the most important features that a company must focus on if it wants to survive and grow. Creating a brand identity is the most eminent need of any business these days.
Branding involves intensifying your business and placing it above your competitors. Branding is a professional undertaking that can be carried out by a creative agency.
With the advent and growing widespread use of the internet, the utility of online branding agency as increased manifolds. A creative agency employs professional methods and efficient procedures for making your product stand out among its peers. It offers your brand a high impact identity with the help of creative and innovative procedures.
The task of an online creative agency is to make your business prosper. It employs skillfulpersonnel with vast knowledge and experience in the field. They are dynamic and energetic people who know their work thoroughly, and are able to discharge their responsibilities in the most efficient manner
When you hire an online creative agency forenhancing your brand recognition, the first thing they would do is examine and analyze your current standing in the market since it reflects on you future prospects.
The next step involves critically examining the client and his business, and then keeping this data mind, devising a powerful strategy for improving the image of the product.
Since every company works for the improvement of its brand image too, it become sextremely important for the online creative agency to examine the strategy that is currently in place. The existing marketing strategy of the business is used as a building block on which the creative agency builds its own branding strategy with the introduction of novel techniques.
Another important step is to analyze the market. The online creative agency also tries to gather data regarding the demographics of the target market as well as the steps taken by competitors to tap it. Moreover, there are other brands in the market that are selling the same product. Their selling points and techniques are also examined.
However, the main focus of the company is on devising new ideas and developing a new strategy.
In order to effectively lead your brand, the online creative agency would devise and implement a strategy keeping in mind all the data that it has gathered about your product, its market and the approachtaken by your competitors. They would define you brand focusing on its strengths and in what way, it is much better than all its peers. The team also designs a distinctive logo for your brand that will be catchy and would stand out in the crowd.
An online creative agency will also manage your brand in an efficient and effective manner with the help of market feedback and periodic audits.
SALT Brand Developers are based in Singapore and seek to develop classy, beautiful and functional brand images that manifest the true style of your brand, business, or organization. The company develops brands that improve sales by driving performance.

Wednesday, 27 August 2014

Online Branding Agency vs. Ad Agency – Which one is best for you?



In today’s era of technology, there are many ways which can be employed for carrying out a particular task. A large number of options yield better results in every field whether it is science and technology, business and commerce or art and architecture. Just like in every other arena, there are many ways of carrying out branding and advertisement as well. Marketing can be done online as well by using the conventional means like billboards and media and which one of online branding and advertising agencies is best depends on a lot of factors.

branding online agency singapore

First of all we shall discuss the difference between both the ways of marketing and study their pros and cons and doing so will help us get a grip of what amongst online branding agency and marketing agency is the best way of marketing. Obviously none of the methods mentioned above are perfect and both of them have their own shortcomings but in certain scenarios, one of them (or both) is a great method of achieving branding targets.

Advertising through conventional means is not regarded as a very effective way of branding as compared to the online ways but companies still spend billions of dollars every year and there is a reason for doing that. Media especially the television and radio have a huge audience and most of the people around the world spend a few hours getting information from one of the two sources everyday.Because of its huge 24/7 coverage, electronic media is employed by huge companies for advertising their products and this tilts the online marketing vs advertising agency debate in the favor of the latter one.

But despite of the many advantages of the conventional branding methodologies, online marketing has its own perks. Another benefit of this method is that it can be done at a very short notice of time and without having to make any prior adjustments. Companies only have to make an advert and put it online for the world to see. So the answer to the question that which one of online branding and advertising agency is the best is very hard to get.

Social media serves as a catalyst when it comes to branding a product online and it is one of the most telling factors in the success of this mode of advertisement. The sites like Facebook and Twitter provide the companies with a readymade audience which solves the problem of attracting people beforehand. Companies only have to put their offer up on the social network and start getting likes and re-tweets which make their purpose extremely easy. So the argument falls slightly in the favor of online marketing when it is compared with branding agencies but the conventional methods have their own perks.

Salt Branding is one of the few Singapore companies which provide the clients with both, online as well as conventional marketing techniques and have officials who are best at both.