In modern
business world, business has become the part and parcel of a country to become
financially stable. No nation can even dream of being financially stable
without a network of self-sufficient and profitable organizations running
within its borders. To build a successful business, there arise many
difficulties which must be solved to run a good and stable company. Art Direction – An Overview will give
you an insight to how much, businesses are important in our daily life and what
art direction is.
Art Director is
basically the heart of a good advertising team. He joins with a copywriter and
makes a team who then develops and produce adverts for a company. A copywriter
makes a sketch of how a commercial should be and the art director fills colors
into the sketch. An Overview of Art
Direction clarifies the importance of a good team structure in any case in
general and in case of advertisement in particular. An art director is
basically one of the most creative people in the advertisement business and has
one of the toughest and most demanding jobs to do.
Art Direction - An Overview guides us
about the responsibilities of an Art Director. One of the biggest challenges of
an Art Director is to absorb the ideas and requirements of a client about the
advertisement of a certain product and then put them into a good ad. He should be good enough to contain all the
demands of a company and use them to make a short movie or ad, comprising only
of two minutes. Art Directors are people who have a lot of nerve to work at
such a high pressure position.
An Overview of Art Direction tells us
that an Art director should be intelligent enough to understand the level of
understanding of the audience and make such an ad which can convince the target
audience in an effective manner. The art director should be able to bridge the
gap in the understanding of his client and the spectators so that the
advertisement can prove to be fruitful. The advert made by the art director should
be convincing enough to change the mindset of a large number of people in a
very short time.
One important
factor which we are going to discuss in this overview of art direction is that the art director should be able
to communicate with the actors and the crew at his disposal perfectly and transport
his ideas to them flawlessly. On failing to do that, an ad may assume a very
different form to what was originally intended. So it is pretty clear that a
lot rests with the talent and efficiency of the Art Director and he cannot
manage to let even a slightest mistake ruin the whole advertisement.
