The Ultimate Guide to Hiring the Right Digital Ad Agency

Social media marketing, PPC management campaigns, search engine optimized link building, cell phone messaging programs, web designing and all other digital media related services fall under the banner of digital ad agencies. Similar to conventional ad agencies, digital ad agencies promote businesses and products using various digital methods available. 

Here are some steps you must take in order to hire a digital marketing agency.

Once you’ve made up your mind on hiring a digital marketing agency, there are some evaluations that must be made in order to make the right decision.

·         The first step is all about self evaluation. First of all, you must know where your company stands currently and where you want it to be once you’ve hired a digital ad agency.

·         You must also set some primary goals that you’d want your business to achieve with assistance from a digital ad agency.

·         Another important consideration is whether you’re looking for a full service agency or a boutique agency or both depending on your advertising needs.

·         Last but not the least, you must appoint a point person who will act as a manager of the project and will be the single source of communication between the client and the digital ad agency.

The next step revolves around understanding the fee structures of digital ad agencies. The fee structures and payment modes vary from one agency to another depending on the kind of service you want to avail as well.

·         Most commonly, around 10 to 20 percent of a client’s digital media spending is paid to a digital advertising agency but the percentage can go even higher if the company is smaller. Enterprise clients have an advantage here and they get to pay less due to the large volume of work and hefty dollar accounts.

·         Some clients also hire digital ad agencies on a retainer. This means that the client books the agency for a longer period of time. Digital ad agencies are put on a retainer by those clients mostly who need advertisement services all year round.

·         Another payment method is that clients compensate digital ad agencies on a monthly basis depending on the work done.

Once you’ve understood the fee structure of the digital ad agency you’re about to hire, the selection process begins. Go for those digital ad agencies that are highly recommended by your colleagues and have a good reputation. Also, don’t forget to do thorough research on the internet regarding the agency. Word to the wise, if the digital ad agency’s website is up to the mark with regular blog posts and updates; it means the agency takes its work seriously.

These are some of the things you must look for before hiring a digital ad agency. Digital ad agencies in Singapore are dime a dozen but one of the best online branding and advertising agency is none other than Salt Branding and Advertising Agency.

How to Utilize an Online Marketing Agency Effectively for your Business

An online marketing agency guides and helps its clients to devise marketing strategies and use them for branding purposes through the internet. There are different media through which the marketing steps can be employed and marketing agencies help the clients to do just that by suggesting them which means to use and which to not. In this article, we will discuss how to utilize an online marketing agency effectively for your business. Some of the strategies are more helpful in some particular cases while others are more effective in other scenarios.

Online marketing agencies can be employed for obtaining guidance on marketing strategies. Some agencies use social networks like Facebook, Twitter, Instagram and YouTube for advertising a business while others lay their focus on using websites and blogs for the marketing purposes. The feasibility of the method employed depends on various factors like the nature of the business, the audience which is being targeted and the scale on which the business is being run. The use of an online branding company efficiently depends on the factors mentioned above to such an extent that it may succeed or fail solely on those aspects.

The scale on which the business is being run is a very important issue here. Some businesses only target the local community and a very small area around it. Such industries only use online means which are focused on such targets. Other businesses which target a bigger band of clients need bigger marketing strategies which involve an advertising campaign based on many websites. For example, brands like Mercedes and Nike use social networks like Facebook and Twitter a lot for the advertisement of their products. Their pages on Facebook have gone a long way in getting millions of fans and selling products worth billions and have shown how to use online marketing principles successfully.

Most advertising agencies know how to attract a particular type of crowd towards a business. There are some companies which target a specific set of people. For example ‘The Baby Shop’ attracts only parents while ‘Stag’ is only meant to draw men who are looking to get a classy look. The brands which are mostly looking for teenage and young customers happily advertise their name on Facebook and Twitter which get them hundreds of followers. Therefore, each brand has its own way of using online marketing companies in a positive way.

Over the past few years, we have seen numerous brands which have made the best use of online marketing companies and the strategies which have been devised by them. Some of these companies are Samsung, Dell, Coca Cola, BMW, Adidas, Fly Emirates and Gloria Jean’s Coffees. The newer companies use such examples and utilize online marketing agencies effectively by walking in their shoes.

Salt branding is one of the biggest and best marketing agencies and has helped many companies reach their marketing goals by using to the point and precise online branding strategies.

The Benefits a Small Business Can Enjoy From Hiring an Advertising Agency

A common misconception that crosses the mind of most small business owners is that advertising agencies are hired by multimillion dollar conglomerates to manage frivolous and expensive ad campaigns to promote their brands. But little do they know that there are many ad agencies out there in Singapore that actually save money of small businesses by running cheap yet effective ad campaigns with the help of media. Advertising is necessary for all businesses regardless of their size and nature. Here are some benefits that small businesses can enjoy from hiring an ad agency.

Benefit #1 – Expertise

Ad agencies have specialized knowledge on how to promote businesses. Small businesses usually don’t have the budget to have a marketing department of their own. So hiring an ad agency seems to be a good idea in order to save money and steer clear from hit and miss marketing strategies that may or may not work. Good advertisement agencies have a team full of experts that work on various projects artists, researches, expert marketing strategists, media buyers, etc. While small advertising agencies may specialize in one area of advertising for instance, online advertising.

Benefit #2 – Time Saving

When small businesses hire advertising agencies, they don’t have to worry about devising marketing strategies themselves or looking after campaigns or anything. All the work is done by hired advertising agency itself. This saves a lot of time and lets the employees focus on other aspects of the business rather than wasting time on just one of them. Also, creating and managing ad campaigns is not any easy task.

Benefit #3 – Cost Effectiveness

Many business owners feel that they will have to dish out a fortune in order to hire a good advertising agency but that is not the case. Advertising agencies actually help the business in saving money. Now you must be wondering how. So here’s what you must know. Cost of ad placements are slashed when ad agencies are hired. Most ad agencies have strong connections with other TV channels, radio stations and publishers so you’ll get to save a few extra bucks there. Last but not the least, ad agencies do advertising for a living so they are efficient at designing and redesigning ads in such a way that they occupy less place and money.

Benefit #4 – Developing the Brand

Developing a brand is always an uphill task for most business whether they are big or small. Advertising agencies can help businesses design attractive logos, create appropriate color schemes and make ads that will make the public aware of the brand. Also, advertising agencies work towards building a positive image of the company and their brand. Ad agencies also hire expert researches that can help them target the right market.

These four benefits can be enjoyed by any business that hires an advertising agency. Small businesses in Singapore can take their businesses to a whole new level by hiring Salt Branding and Advertising Agency today.

The 5 Best Services You Can Avail By Hiring Digital Advertising Agencies

Digital advertising agencies are not only tech savvy but goal oriented too. As the name suggests, digital advertising agencies promote businesses online by implementing various internet marketing strategies. Here are some of the services that can be availed by hiring digital advertising agencies. 

Social Media Marketing Hype

Put all the marketing strategies on one side and put SMM strategies on one side. When social media marketing is done right by digital advertising agencies, there is nothing but long term benefits in it for the business. Social media marketing is done by creating various pages and profiles on social media websites like MySpace, Twitter, Facebook and YouTube which enables customers to have a one on one interaction with sales personnel. This instills a sense of trust among the customers in relation to the brand because there’s someone out there who wants to hear what they’ve got to say about the product.

Targeting the ‘Right’ Market

Sometimes it happens that everything is on order and yet the company just cannot figure out why the sales records are tanking. Well, it’s because the marketing strategies implemented are not targeting the right market. When digital adverting agencies are hired, ads are made while keeping in mind the ‘type’ of customers who will buy the product. When the right market is targeted, the sales will automatically start rising from the dead rather than tanking.

Media and Public Relations

Digital ad agencies have public relations experts whose job is to handle press releases of the company. In this way, no negative information about the product is divulged to media representatives.  Also, public relations serves as an inexpensive yet effective advertising tool used to promote a company and build a good reputation for the company.

Save Money

All good digital advertising agencies handle media buying themselves. Media buying is in the simplest form an art of buying the right ad space for the right kind of advertisement. This not only saves money due to the strong connections ad agencies have with the media but also because it target the appropriate market.

Branding Campaigns

If you want to have a successful branding campaign, then hiring a digital advertising agency is a must. This is because teams of highly skilled marketing experts will micromanage the whole branding campaign to the very last detail. From selecting color schemes to preparing catch phrases and producing the ad, everything will be handled by the digital advertising agency itself. Also, the ad will be produced in such a manner that it sends out a positive message to its viewers that work out in favor of the client’s company.

These are the five most essential services that are offered by all digital marketing agencies today. If you own a small business in Singapore and you wish to turn it into a multimillion dollar business someday, then advertising is the key to achieving that goal. Salt Branding and Advertising Agency in Singapore can help make your dreams of becoming a successful business owner by offering a wide variety of digital advertising solutions.

7 Effective Tips for Increasing Online Sales

Many companies that their products online are always in search of new strategies to promote their online sales. Online ad agencies implement various internet marketing techniques to boost online sales. If you’re thinking of starting an online business, here are seven tried and tested strategies for promoting online sales.

Start off with One Product

When you start a new online shopping website, don’t offer a long list of products with one liner descriptions. Instead offer a few products in the beginning with proper product descriptions and genuine reviews so that customers get an idea of what they’re about to buy. Also, this will build trust between the customers and the website for having good credibility.

Repositioning the Opt-in Offers

Opt in offers can get you the email addresses of all the customers that visit your website. One you get their email addresses, you can send them emails about promotional offers and discounts, etc. This will help in building a list of loyal clients for your online shopping website. Remember to offer as many subscriber opportunities as possible to gather a good number of fans.

Create a Double Impact Using Hover Ads

As irritating as they may be, pop up ads have proven to be useful tools in promoting a business online. This online marketing tool has been widely used as an internet marketing technique for years now. You too, can reap the benefits of increased online sales by incorporating pop up ads in your website for promotion.

Incorporate Benefits in Your Headlines

Powerful headlines attract customers and can help in raising the sales volume. Sales letters with powerful headlines will make the potential customer curious about your product and your letter will actually stand a chance of being read. Use headlines that use at least one benefit.

Present Problems WITH Solutions

Another way to make your product attractive in the eyes of potential customers is to present a problem and then tell them how your product can work as a solution in resolving that problem. Emphasize this problem – solution strategy in the first few paragraphs of the homepage to create an impact on the customers.

Credibility Goes a Long Way

Try to add at least 5 testimonials in your sales copies to build a good rapport with the potential customers. Another way to display good credibility is to add a section where you can talk about your company’s background and experience. These two techniques will make the customers feel that they are actually valued. Good credibility sure goes a long way in raising online sales.

Add Images

Adding images in your sales copy will keep the readers interested in reading the material. The sales copy may be written very well but if there are no images, the readers will feel bored and might switch to a similar website to read about the product.

Incorporate these seven tips to make your online sales sky rocket. SaltBranding and AdvertisingAgency in Singapore can help you increase your online sales by devising appropriate online marketing strategies.