6 Advantages You Can Get When You Hire an Internet Marketing Agency

One just cannot deny the fact that the internet has taken over our daily lives. From small school going kids to middle aged adults, we just cannot get enough of the internet. It is no wonder that many internet users search the net for products online and even check out product reviews related to various products. Internet marketing is one of the branches of marketing that handles online branding and promotion campaigns of products online. Internet marketing is done by using various internet marketing strategies that are powered by SEO tools.

You must be wondering what’s so special about internet marketing and why a business owner should hire an internet marketing agency. So, here are some of the benefits your business can enjoy by hiring an internet marketing agency.

It’s Very Convenient

Stores operate during fixed timings but internet marketing makes sure you never lose customers. How? It can be done by starting online shopping store websites in which customers can make purchases and place orders round the clock. You can also reach out to customers who are not living in the same vicinity as yours and can still make purchases. Internet marketing undoubtedly is a very lucrative business where you can mint money like anything.

Reaching Out

By hiring an internet marketing agency, business owners can now overcome the obstacles of distance as well. You can save the cost of opening conventional outlets and start up your very own internet marketing website through which customers living in various localities can make purchases directly without having to turn up at the shop bodily. There are more benefits. You won’t have to make payments for shop rent and maintenance. You won’t have to buy any stock in bulk for display either.

Personalized Offers

Another advantage of internet marketing is that you’ll be able to keep track of your customers every time they make a purchase and make personalized offers. You can also track down the consumer behavior of your prospective clients and make special offers in that would interest them.

Building Relationships

Another big advantage of internet marketing is that you get space for building valuable relationships with your loyal clientele. Many internet marketing experts believe that follow up emails can make a whole lot of difference. Customers feel valued when they receive promotional emails and that increases the chance of them coming back to make another purchase. You can also strengthen your relationship with the customers by asking them to give their valuable opinions on your website by submitting testimonials or product reviews.

Social Networking

Internet marketing also helps business owners in creating an identity for their company and products on social media networks like Facebook, Twitter, YouTube, LinkedIn, etc. it is believed that the social media creates a bigger impact on the customers and compels them to buy products more than any other internet marketing strategy.

These are the six benefits of hiring an internet marketing agency. If you’re on the lookout for a good internet marketing agency in Singapore, then Salt Branding and Advertising Agency is the best internet marketing agency.

4 Simple Tips That Will Help You Select the Right Online Branding Agency

The internet is filled with websites of online branding agencies in Singapore. Most of them have an impressive website that would most probably compel you to avail their online branding services. But how can you find an online branding agency that will suit your needs and fit your budget too? Here are 4 simple tips that will help you hunt down the best online branding agency in Singapore.

The Goals and Objectives

Most branding agencies show a lot of interest in the client’s business initially to get hold of the project but as time goes by, the interest diminishes and all you get in return is shoddy work with barely there results. In order to avoid such a scenario, it is important that you pay attention on the first meeting with the branding agency consultants. Ask them as many questions as you want in order to know if they understand the goals and objectives you’ve set for your business to achieve by hiring a branding agency. An agency that is genuinely interesting in doing business with you will come up with a customized game plan and short term goals that they can help you fulfill in a few months.

Ask For Details

It is important for clients to understand that online branding campaigns are not done in a day and the process is quite lengthy. Therefore, in order to have a clear understanding of how online branding campaigns work, ask the consultant to give you a detailed account on what they’ll do and how they’ll do it. Also, ask the consultant any questions that you feel are necessary regarding the online branding campaign. A top notch branding agency will develop killer market segmentation strategy keeping in mind the business of the client.

Make Requests for Samples

Creativity varies from one branding agency to another. In order to know the kind of work the branding agency has done in the past, you can ask for their portfolios. The portfolio will contain information of all the branding campaigns the agency has handled in the past. But make sure, the portfolio they give you is media specific. For instance, if you’re looking for a branding agency that will help you in producing a television commercial for your business then they should show you samples of the television commercials they’ve done in the past.

Check Their Knowledge about the Singaporean Market

Another important thing you must pay attention to is their knowledge about the Singaporean market. Every market varies from one country to another and therefore, the branding agency you’re about to hire must be well versed in the knowledge regarding the Singaporean market and consumer behavior of the target market.

These are the four important pointers to look for in a branding agency before you hire it. If your business is in Singapore, then the best branding agency that will help you with the branding campaign is Salt Branding and Advertising Agency.

The Ultimate Guide to Hiring the Right Digital Ad Agency

Social media marketing, PPC management campaigns, search engine optimized link building, cell phone messaging programs, web designing and all other digital media related services fall under the banner of digital ad agencies. Similar to conventional ad agencies, digital ad agencies promote businesses and products using various digital methods available. 

Here are some steps you must take in order to hire a digital marketing agency.

Once you’ve made up your mind on hiring a digital marketing agency, there are some evaluations that must be made in order to make the right decision.

·         The first step is all about self evaluation. First of all, you must know where your company stands currently and where you want it to be once you’ve hired a digital ad agency.

·         You must also set some primary goals that you’d want your business to achieve with assistance from a digital ad agency.

·         Another important consideration is whether you’re looking for a full service agency or a boutique agency or both depending on your advertising needs.

·         Last but not the least, you must appoint a point person who will act as a manager of the project and will be the single source of communication between the client and the digital ad agency.

The next step revolves around understanding the fee structures of digital ad agencies. The fee structures and payment modes vary from one agency to another depending on the kind of service you want to avail as well.

·         Most commonly, around 10 to 20 percent of a client’s digital media spending is paid to a digital advertising agency but the percentage can go even higher if the company is smaller. Enterprise clients have an advantage here and they get to pay less due to the large volume of work and hefty dollar accounts.

·         Some clients also hire digital ad agencies on a retainer. This means that the client books the agency for a longer period of time. Digital ad agencies are put on a retainer by those clients mostly who need advertisement services all year round.

·         Another payment method is that clients compensate digital ad agencies on a monthly basis depending on the work done.

Once you’ve understood the fee structure of the digital ad agency you’re about to hire, the selection process begins. Go for those digital ad agencies that are highly recommended by your colleagues and have a good reputation. Also, don’t forget to do thorough research on the internet regarding the agency. Word to the wise, if the digital ad agency’s website is up to the mark with regular blog posts and updates; it means the agency takes its work seriously.

These are some of the things you must look for before hiring a digital ad agency. Digital ad agencies in Singapore are dime a dozen but one of the best online branding and advertising agency is none other than Salt Branding and Advertising Agency.

How to Utilize an Online Marketing Agency Effectively for your Business

An online marketing agency guides and helps its clients to devise marketing strategies and use them for branding purposes through the internet. There are different media through which the marketing steps can be employed and marketing agencies help the clients to do just that by suggesting them which means to use and which to not. In this article, we will discuss how to utilize an online marketing agency effectively for your business. Some of the strategies are more helpful in some particular cases while others are more effective in other scenarios.

Online marketing agencies can be employed for obtaining guidance on marketing strategies. Some agencies use social networks like Facebook, Twitter, Instagram and YouTube for advertising a business while others lay their focus on using websites and blogs for the marketing purposes. The feasibility of the method employed depends on various factors like the nature of the business, the audience which is being targeted and the scale on which the business is being run. The use of an online branding company efficiently depends on the factors mentioned above to such an extent that it may succeed or fail solely on those aspects.

The scale on which the business is being run is a very important issue here. Some businesses only target the local community and a very small area around it. Such industries only use online means which are focused on such targets. Other businesses which target a bigger band of clients need bigger marketing strategies which involve an advertising campaign based on many websites. For example, brands like Mercedes and Nike use social networks like Facebook and Twitter a lot for the advertisement of their products. Their pages on Facebook have gone a long way in getting millions of fans and selling products worth billions and have shown how to use online marketing principles successfully.

Most advertising agencies know how to attract a particular type of crowd towards a business. There are some companies which target a specific set of people. For example ‘The Baby Shop’ attracts only parents while ‘Stag’ is only meant to draw men who are looking to get a classy look. The brands which are mostly looking for teenage and young customers happily advertise their name on Facebook and Twitter which get them hundreds of followers. Therefore, each brand has its own way of using online marketing companies in a positive way.

Over the past few years, we have seen numerous brands which have made the best use of online marketing companies and the strategies which have been devised by them. Some of these companies are Samsung, Dell, Coca Cola, BMW, Adidas, Fly Emirates and Gloria Jean’s Coffees. The newer companies use such examples and utilize online marketing agencies effectively by walking in their shoes.

Salt branding is one of the biggest and best marketing agencies and has helped many companies reach their marketing goals by using to the point and precise online branding strategies.

The Benefits a Small Business Can Enjoy From Hiring an Advertising Agency

A common misconception that crosses the mind of most small business owners is that advertising agencies are hired by multimillion dollar conglomerates to manage frivolous and expensive ad campaigns to promote their brands. But little do they know that there are many ad agencies out there in Singapore that actually save money of small businesses by running cheap yet effective ad campaigns with the help of media. Advertising is necessary for all businesses regardless of their size and nature. Here are some benefits that small businesses can enjoy from hiring an ad agency.

Benefit #1 – Expertise

Ad agencies have specialized knowledge on how to promote businesses. Small businesses usually don’t have the budget to have a marketing department of their own. So hiring an ad agency seems to be a good idea in order to save money and steer clear from hit and miss marketing strategies that may or may not work. Good advertisement agencies have a team full of experts that work on various projects artists, researches, expert marketing strategists, media buyers, etc. While small advertising agencies may specialize in one area of advertising for instance, online advertising.

Benefit #2 – Time Saving

When small businesses hire advertising agencies, they don’t have to worry about devising marketing strategies themselves or looking after campaigns or anything. All the work is done by hired advertising agency itself. This saves a lot of time and lets the employees focus on other aspects of the business rather than wasting time on just one of them. Also, creating and managing ad campaigns is not any easy task.

Benefit #3 – Cost Effectiveness

Many business owners feel that they will have to dish out a fortune in order to hire a good advertising agency but that is not the case. Advertising agencies actually help the business in saving money. Now you must be wondering how. So here’s what you must know. Cost of ad placements are slashed when ad agencies are hired. Most ad agencies have strong connections with other TV channels, radio stations and publishers so you’ll get to save a few extra bucks there. Last but not the least, ad agencies do advertising for a living so they are efficient at designing and redesigning ads in such a way that they occupy less place and money.

Benefit #4 – Developing the Brand

Developing a brand is always an uphill task for most business whether they are big or small. Advertising agencies can help businesses design attractive logos, create appropriate color schemes and make ads that will make the public aware of the brand. Also, advertising agencies work towards building a positive image of the company and their brand. Ad agencies also hire expert researches that can help them target the right market.

These four benefits can be enjoyed by any business that hires an advertising agency. Small businesses in Singapore can take their businesses to a whole new level by hiring Salt Branding and Advertising Agency today.