Salt Branding: Marketing and Branding Agency In Singapore

Showing posts with label website branding and marketing. Show all posts
Showing posts with label website branding and marketing. Show all posts

Monday, 12 January 2015

Website Design V/S Web Development



Many companies and businessmen are often heard using the two terms “web design” and “web development” interchangeably, but somehow when one looks deeplyone realizes that they have two different meanings. Whether you’re looking for a new website to develop or looking for someone to build your website, you need to know the difference.

http://www.saltbranding.com.sg

Website designing is the part of the website that faces the customer. Anybody who wishes to design a website is concerned with how a site looks and how the clienteles interact with it. Web designers who are wise know how to put together the philosophies of design to create a site that looks great. They also understand about usability and how to create a site that customers want to navigate around in because it’s so easy to do.

One very important partof web designing is to know JavaScript, PHP, or HTML. Without these important tools, one stands alone in the desert with nowhere to go. It is also important for web developer to be aware of the importance of design to a website. However, when you apply for a website or are looking for someone who is working on your website, you need to know what you’re looking for web design or web development. Even if you can do or hire someone to do both jobs, to know the difference between the two is the key to getting your website development done.

Web designing is literally like being an architect on the web. The focus is mostly on the way a website looks; and so, it is important that one should hire those designers who are experts in visual arts, who are skilled in color scheming, graphic designing and flow of information. Designers are typically more into these aspects of a website, utilizing their creativity, intuition and imagination, to design amazing user experiences.

If web designers are the architects of the web then developers are the builders. Without coders, the strategy would never become a reality. They work with designers in making semantic mark-up languages like XHTML and CSS and transform static PSDs into interactive working web browser pages. Typically, programmers are skilled in programming languages such as PHP, ASP, Ruby on Rails, Python, HTML, CSS and more contingent on what they focus in and their experience level. The good thing about being a known developer is that since their skills are in such a high demand then any programmer with a good portfolio can easily get a coding job.

Thus, a web designer focuses on the outlook of a website, using HTML, CSS, and JavaScript. He should be creative with textures, patterns, color scheming, graphic design, and information flow. On the other hand, a web developer creates the inner workings and infrastructure of a website and is literate with programming languages to develop the user interface

Thus it seems that web developing and web designing is the same, however, on close inspection, the difference is great. Saltbranding http://www.saltbranding.com.sg/ offers both.

Thursday, 27 November 2014

Digital Graphic Designing

The advent of internet has given new meaning to e-commerce and has made it more accessible for people all around the world, which is one of the biggest advantages for business nowadays. With the growing competition in the business world, it has become very important for companies to maintain their presence online in order to interact with their customers, which is an effective way of running a business.  To serve this purpose, companies hire professionals to design an effective web page for them so that they can communicate their message to their customers and can receive their feedback. This is where graphic designing companies step in.

http://www.saltbranding.com.sg

A graphic designing company can turn your web portal into a vibrant, attention grabbing point of attraction and increase the revenue of your business and help you achieve your goals and ensures your presence in the market of competitive businesses.

Having online presence means to have an effective, informative, attention grabbing, and eye-catching website that attracts a wide range of people towards you. A major role in attracting customers is played by social media. Companies interact with their prospect buyers on social media which helps them in boosting their business. But, only social media present is not enough if you do not have an appealing website too. The website you have designed must be functional and visually appealing; otherwise it will not attract customers towards your products.

A graphic designing company first deigns a general layout of your website. According to many people, graphic designing is about creating stylish logos and pictures. This is a part of part but the whole story in entirely different.

A graphic designer can take ideas of how you would want your website to look like and then design a layout according to it that serves the needs of your company, i.e. providing information about your firm to the people and the services you offer them, and as the same time attracts the customers towards your website.
Role of Graphic Design Companies

The key role of any graphic design companies in Singapore is to design an appealing website in order to drive the traffic to you website and get business from your prospect buyers.
It is no doubt a long and time-consuming process but the outcome is worth the time consumed for designing it. Designing an attractive website is the role of professionals. They have hat keen sight that looks into all the details and then transform it into something productive.

The main responsibility of graphic design companies is to create a website that serves the business objectives of a company and convinces the customers into buying the products. Understanding the needs of the clients, meeting the business goals and fulfilling the requirements of what customer expect and then transforming the whole look into an appealing webpage is what the professional experts do.

http://www.saltbranding.com.sg/ is one of the best graphic designing companies in Singapore who have been serving different companies with all the graphic designing needs. You can log on to the web page and contact the representative through the contact details mentioned on their page or you can also search the internet for more graphic designing companies.

Saturday, 3 May 2014

Importance of Website Branding



A new born baby has to be supported for quite some time as long as it cannot survive on its own. Infants, not only human, but animal as well are reinforced by their parents so that they don’t have to face any difficulty while living the early stages of life. Similarly, a new business has to be supported so that it can stand a chance of surviving and making a name for itself in the long run. This sustenance to a new business is provided by branding. The significance of web branding can never be overestimated because every single business has gone through this way at one time or another.

When a small brand is formed, a very small number of people know about it, no matter how small or how big it initially is. Then, branding comes into practice and the name of the company is enhanced. There are several ways to do that which emphasizes the importance of website stigmatization. One advantage of branding is that no matter how good or bad product quality is, people get to know about the company. More publicity results in the earning of more profit.

Another plus of website branding is that it makes the employees more committed when they know that they work for a big company. Another positive is that while hiring people, you are likely to get more applications, and as a result, a bigger pool of people to choose from, which shows the importance of website branding. As a consequence, you are likely to attract more hard working, professional and highly qualified people to work for you which improves the quality of your product.

The implication of website branding paves the way for an increasing number of ways to advertise the brand. Some of these methods are more efficient for a particular scenario and others are better to use at a different time. Online publicity is also a very promising way of branding and has certainly gained some backers in the past decade. The social media, websites and emails have proved to be an exciting platform for different small and big websites to expand their brands.

But the more traditional ways of branding like newspapers and television are still there for the people of more old fashioned approach. The importance of website branding is such that so many of the ways to do it have been invented and companies are still making new moves every now and then. Some companies have even moved on to cell phone branding which has also proved to be a very good move. However, the need to publicize a brand and making its name more prominent will always be very important and more new ways will definitely be introduced in the near future.

SALT branding.com has a very good idea of the importance of website branding and they have been guiding the small as well as big websites for advertising their products and brand names for quite some time now and with an appreciable range of results.