Salt Branding: Marketing and Branding Agency In Singapore

Showing posts with label marketing and branding website. Show all posts
Showing posts with label marketing and branding website. Show all posts

Monday, 12 January 2015

Website Design V/S Web Development



Many companies and businessmen are often heard using the two terms “web design” and “web development” interchangeably, but somehow when one looks deeplyone realizes that they have two different meanings. Whether you’re looking for a new website to develop or looking for someone to build your website, you need to know the difference.

http://www.saltbranding.com.sg

Website designing is the part of the website that faces the customer. Anybody who wishes to design a website is concerned with how a site looks and how the clienteles interact with it. Web designers who are wise know how to put together the philosophies of design to create a site that looks great. They also understand about usability and how to create a site that customers want to navigate around in because it’s so easy to do.

One very important partof web designing is to know JavaScript, PHP, or HTML. Without these important tools, one stands alone in the desert with nowhere to go. It is also important for web developer to be aware of the importance of design to a website. However, when you apply for a website or are looking for someone who is working on your website, you need to know what you’re looking for web design or web development. Even if you can do or hire someone to do both jobs, to know the difference between the two is the key to getting your website development done.

Web designing is literally like being an architect on the web. The focus is mostly on the way a website looks; and so, it is important that one should hire those designers who are experts in visual arts, who are skilled in color scheming, graphic designing and flow of information. Designers are typically more into these aspects of a website, utilizing their creativity, intuition and imagination, to design amazing user experiences.

If web designers are the architects of the web then developers are the builders. Without coders, the strategy would never become a reality. They work with designers in making semantic mark-up languages like XHTML and CSS and transform static PSDs into interactive working web browser pages. Typically, programmers are skilled in programming languages such as PHP, ASP, Ruby on Rails, Python, HTML, CSS and more contingent on what they focus in and their experience level. The good thing about being a known developer is that since their skills are in such a high demand then any programmer with a good portfolio can easily get a coding job.

Thus, a web designer focuses on the outlook of a website, using HTML, CSS, and JavaScript. He should be creative with textures, patterns, color scheming, graphic design, and information flow. On the other hand, a web developer creates the inner workings and infrastructure of a website and is literate with programming languages to develop the user interface

Thus it seems that web developing and web designing is the same, however, on close inspection, the difference is great. Saltbranding http://www.saltbranding.com.sg/ offers both.

Wednesday, 26 November 2014

The Productive Side of Online Web Designing Agencies

Web designing agencies are well in demand in the market. There is an obvious market gap for their acquired set of talent and expertise especially with the digitalization of every process in almost every field. Regardless of the kind of business, every company can and should benefit from the work of a web designing agency. These agencies have the capability of boosting up overall revenue generation of any company regardless of the kind of product or service offered by it. It is their main aim to satisfy the web developmental and design goals of their customers. Any good web designing agency is as useful to a small sized company then to huge business of more repute. Their level of service does not alter based on the client’s business size. It is highly important to be informed about the basic requirements and needs of a website in accordance with the kind of value offered. It is only through this extensive knowledge that a company is able to judge the quality of work provided by the web designing agency.

http://www.saltbranding.com.sg


Any effective website has a lot of effort put in to its appearance. It is the outlook or general appearance of the website that offers a clear reflection of the kind of service or product offered by the company. It is generally the customer’s first interaction with the company which is why a lot of stress is laid on the visual aspects of the website. It is important for the website to be visually professional and this is something that only a good web designing agency is capable of ensuring. They assure their customers a website that in highly polished and very appealing visually in order to provide a positive impact on the customers on their very first visit. The text is supposed to be easy in understanding and good combination of colors should be used in an effective manner by the web designing agency. They should offer graphics in accordance with the service or product offered and the photography inculcated in the website should be of high quality.

Since the web designing agencies offer company’s perspective through online campaigns they make sure the content used provides all the right kind of information. Content to be used in the website is highly researched and apt for the value offered. It is through informative content that a customer’s trust is developed. The text is organized in such a way that it offers maximum positive impact on the user. A lot of thought processing goes in to this process alone. The topics are to be labeled clearly and small paragraphs are preferred. Most importantly it is highly important for the website to be updated on regular basis as more fresh content used, higher are the sales predicted.

The website design should be easy to use and high on functionality. It should be flexible and offer little details that keep the user’s interest intact. Salt-branding is a Singapore based brand marketing agency that offers expertise in web designing services on a global scale. Their services prove highly productive and effective for their international and local clients.

Friday, 21 November 2014

Significance Of Hiring Best Web Designing Company For Your Newly Developed Web Business

Anyone seeking to start their own business must understand that there is a lot of competition in the market and its takes much more than producing marketable good to survive. Business is not for amateurs. One must spend a lot of time and effort in order to succeed in the cutthroat competition that is business.

The reason for such harsh competition is that there are many firms that are providing the same good and series in the same market. Since the number of buyers remains the same, anyone entering the market must put in extra efforts in order to cut a share of the pier for himself.

This is where a web designing agency comes into the picture. Web presence is necessary for any company that is planning to do business in the market. For a web business, it is imperative. 



The significance of hiring the best web designing company for your newly developed web business cannot be emphasized much, however, there are some aspects that you must keep in mind so that you may properly understand the importance of the web designing company.

First of all, the web designing company will prove very helpful in defining your objects for underrating this exercise. Moreover, they will be able to, based on your objective, create a marketing plan for your business.

The next thing is research. Before your go about implementing the marketing plan for your new business, you must carry out a comprehensive research about the business that you have undertaken to carry out, your competitors, and the target market. This research is something that you cannot carry out all by yourself. The web designing agency can also provide you valuable guidance in this regard since they are working for many companies and can offer you a starting point from where you may carry out the research.

There are many rewards pertaining to the experience and expertise of a web designing company that you may be able to reap. They have in-depth knowledge about the web and how it works to the advantage of a seller. These agencies are able translate their accumulated knowledge into working solutions for the betterment of your brand image.
The web is a great medium of advertisement. Its strength and utility cannot be denied. There are countless of internet users all over the world.

The Web designing agency will provide you information regarding how you can make your website immensely attractive for your customers as well as all the people who will see while without intention. It must be kept in mind that if a website, no matter how functional, is not attractive and easy to use, most people will simple walk away from it.

The web designing company also knows how an entrepreneur can utilize the power of the social media to his / her best advantage.

There are several other things that add to the significance of hiring the best web designing company for your business so that it continues to grow.

Saltbranding is one of the renowned agencies which develop classy, beautiful and functional brand images that manifest the true style of your brand, business, or organization. The company develops brands that improve sales by driving performance.

Saturday, 3 May 2014

Importance of Website Branding



A new born baby has to be supported for quite some time as long as it cannot survive on its own. Infants, not only human, but animal as well are reinforced by their parents so that they don’t have to face any difficulty while living the early stages of life. Similarly, a new business has to be supported so that it can stand a chance of surviving and making a name for itself in the long run. This sustenance to a new business is provided by branding. The significance of web branding can never be overestimated because every single business has gone through this way at one time or another.

When a small brand is formed, a very small number of people know about it, no matter how small or how big it initially is. Then, branding comes into practice and the name of the company is enhanced. There are several ways to do that which emphasizes the importance of website stigmatization. One advantage of branding is that no matter how good or bad product quality is, people get to know about the company. More publicity results in the earning of more profit.

Another plus of website branding is that it makes the employees more committed when they know that they work for a big company. Another positive is that while hiring people, you are likely to get more applications, and as a result, a bigger pool of people to choose from, which shows the importance of website branding. As a consequence, you are likely to attract more hard working, professional and highly qualified people to work for you which improves the quality of your product.

The implication of website branding paves the way for an increasing number of ways to advertise the brand. Some of these methods are more efficient for a particular scenario and others are better to use at a different time. Online publicity is also a very promising way of branding and has certainly gained some backers in the past decade. The social media, websites and emails have proved to be an exciting platform for different small and big websites to expand their brands.

But the more traditional ways of branding like newspapers and television are still there for the people of more old fashioned approach. The importance of website branding is such that so many of the ways to do it have been invented and companies are still making new moves every now and then. Some companies have even moved on to cell phone branding which has also proved to be a very good move. However, the need to publicize a brand and making its name more prominent will always be very important and more new ways will definitely be introduced in the near future.

SALT branding.com has a very good idea of the importance of website branding and they have been guiding the small as well as big websites for advertising their products and brand names for quite some time now and with an appreciable range of results.