5 Questions You Should Ask When Hiring an Advertising Agency

A business cannot survive without advertisement. Advertisement agencies have to be hired in order to take care of the promotion of a company’s product or service. Believe it or not, the company’s product may be unique and priced just right but advertisement does play a pivotal role in drawing customers towards a particular product or service. Here are five questions that you should ask when you’re about to hire an advertisement agency. 

Why Do You Need An Advertising Agency?

Before you get on with asking any more questions, consider why you need to hire an advertising agency. There are four basic steps that are involved in creating an advertisement; plan, research, create and produce. Which one of the steps do you need help with? Some clients also contact advertising agencies to help them with promotion campaigns and what not. You must know exactly what you’re looking for before you hire an advertising agency.

Who Will Handle The Media Buying?

If you’re hiring an ad agency for online advertisement, you probably won’t have to worry about this issue but if your advertisement will be printed or broadcasted on the television, you should ask your agents about who has to buy the media. Media buying is what helps placing ads in newspapers, televisions, radios, etc. Media buying is all about finding the right spot to place your ad so that it attracts the relevant target market.

How Will The Ad Agency Be Paid?

Most ad agencies follow four basic payment methods.

·         Hourly – One time advertisement needs can be fulfilled by paying the ad agency hourly.

·         Project-wise – If you’re thinking of placing an ad once or twice a year, then project wise payment is perfect for you.

·         Bundle Payments – When you need to place ads off and on, you should opt for making payments bundle wise.

·         On Retainer – This payment method is chosen when a client needs extensive advertisement for his company throughout the here.

Choose a method that best suits you and the ad agency you’re about to hire.

Who Will Handle My Project?

Getting to know the team that will work on your project is important. Ask relevant questions about their past experiences, how successful they have been in the past, what they specialize in, etc. These questions will give you a better idea about the kind of quality work you will get.

What Do They Specialize In?

Ad agencies specialize in various forms of advertising. Online ad agencies specialize in online advertisement. Some agencies specialize in public relations while some are masters in print and video advertising. In order to get the best results, know which kind of advertisement you need and which ad agency specializes in that particular form of advertising.

These are five important questions that can help you in hiring the right ad agency for your advertising needs. SaltBranding and Advertising Agency helps clients every day with their advertising needs in Singapore by providing the best solutions and that too, at an affordable price tag.

Top 10 marketing agencies of Singapore

With the growing competition in business, competition among marketing agencies has also increased. The responsibility of a marketing agency is not only to serve the external needs of client but also to boost their sales as well as make a unique place in market. Similarly, competition among marketing agencies in Singapore has also increased with the passage of time.

Before handing over any project to any marketing agency, the client must look into some details that can provide them with all the information of the firm. The best marketing agencies of Singapore are those that are capable enough to find and fulfil the needs of their clients. And to do that the marketing consultants note down exactly what their clients wish to deliver to the audience. When you meet the marketing agencies, you must notice if their consultants are noting down your needs.

The best way of knowing about the effectiveness of any marketing agency is by thoroughly reviewing their portfolio. Portfolios help a lot by delivering information about a firm and also provide you with a detailed history of the history. It shows you how creative that firm can be and give you information about the marketing strategies that they use to attract the target market.

A product is only attractive when the campaign that is run to promote has the ability to draw the attention of the audience towards it and manages to convince the consumers in using the products of that particular company. For this, the sole responsibility of an effective campaign lies on the shoulder of the marketing agency.

All of this can only be achieved if the relationship between the client and the agency are strong enough. The major reason that results in the success or failure of a product usually lies on the failure of a strong bond between the client and the agency. That is why for hiring any marketing consultant in Singapore you must have a strong relationship with the firm before handing your project to them. Trust and strong relationship between clients and agencies can only develop if the important information about a campaign is kept confidential. 

Another important aspect of great marketing agency of Singapore is efficient client servicing. It is not only the duty of the agency to fulfil the needs of the client but clients have equal responsibilities to fulfil. Clients are entitled to support the ideas of the agency and assist them with the needs that you may require. So, before choosing any agency make sure you have an efficient and well-informed client servicing department that can fulfil all the concerns of the firm in the best possible manner.

So, how to look for a competent marketing agency? Start by asking around for professional referral from your friends or colleagues. You might get the contact details of some great marketing agencies of Singapore. But if that does not satisfy your needs then you can always browse the internet and look for the top marketing agencies of Singapore that serve the needs of their clients in the best way.

But, if you have no idea where to start, then http://www.saltbranding.com.sg/ is the best option that you should start with. It not only provides you with the detailed information of the company but also deliver useful information about this matter. You can easily contact the representative through the contact details mentioned on the website. Keep all this information safe with you and you will come across some great agencies on Singapore that can serve your needs in the best manner.