5 Questions You Should Ask When Hiring an Advertising Agency

A business cannot survive without advertisement. Advertisement agencies have to be hired in order to take care of the promotion of a company’s product or service. Believe it or not, the company’s product may be unique and priced just right but advertisement does play a pivotal role in drawing customers towards a particular product or service. Here are five questions that you should ask when you’re about to hire an advertisement agency. 

Why Do You Need An Advertising Agency?

Before you get on with asking any more questions, consider why you need to hire an advertising agency. There are four basic steps that are involved in creating an advertisement; plan, research, create and produce. Which one of the steps do you need help with? Some clients also contact advertising agencies to help them with promotion campaigns and what not. You must know exactly what you’re looking for before you hire an advertising agency.

Who Will Handle The Media Buying?

If you’re hiring an ad agency for online advertisement, you probably won’t have to worry about this issue but if your advertisement will be printed or broadcasted on the television, you should ask your agents about who has to buy the media. Media buying is what helps placing ads in newspapers, televisions, radios, etc. Media buying is all about finding the right spot to place your ad so that it attracts the relevant target market.

How Will The Ad Agency Be Paid?

Most ad agencies follow four basic payment methods.

·         Hourly – One time advertisement needs can be fulfilled by paying the ad agency hourly.

·         Project-wise – If you’re thinking of placing an ad once or twice a year, then project wise payment is perfect for you.

·         Bundle Payments – When you need to place ads off and on, you should opt for making payments bundle wise.

·         On Retainer – This payment method is chosen when a client needs extensive advertisement for his company throughout the here.

Choose a method that best suits you and the ad agency you’re about to hire.

Who Will Handle My Project?

Getting to know the team that will work on your project is important. Ask relevant questions about their past experiences, how successful they have been in the past, what they specialize in, etc. These questions will give you a better idea about the kind of quality work you will get.

What Do They Specialize In?

Ad agencies specialize in various forms of advertising. Online ad agencies specialize in online advertisement. Some agencies specialize in public relations while some are masters in print and video advertising. In order to get the best results, know which kind of advertisement you need and which ad agency specializes in that particular form of advertising.

These are five important questions that can help you in hiring the right ad agency for your advertising needs. SaltBranding and Advertising Agency helps clients every day with their advertising needs in Singapore by providing the best solutions and that too, at an affordable price tag.