Top 10 marketing agencies of Singapore

With the growing competition in business, competition among marketing agencies has also increased. The responsibility of a marketing agency is not only to serve the external needs of client but also to boost their sales as well as make a unique place in market. Similarly, competition among marketing agencies in Singapore has also increased with the passage of time.

Before handing over any project to any marketing agency, the client must look into some details that can provide them with all the information of the firm. The best marketing agencies of Singapore are those that are capable enough to find and fulfil the needs of their clients. And to do that the marketing consultants note down exactly what their clients wish to deliver to the audience. When you meet the marketing agencies, you must notice if their consultants are noting down your needs.

The best way of knowing about the effectiveness of any marketing agency is by thoroughly reviewing their portfolio. Portfolios help a lot by delivering information about a firm and also provide you with a detailed history of the history. It shows you how creative that firm can be and give you information about the marketing strategies that they use to attract the target market.

A product is only attractive when the campaign that is run to promote has the ability to draw the attention of the audience towards it and manages to convince the consumers in using the products of that particular company. For this, the sole responsibility of an effective campaign lies on the shoulder of the marketing agency.

All of this can only be achieved if the relationship between the client and the agency are strong enough. The major reason that results in the success or failure of a product usually lies on the failure of a strong bond between the client and the agency. That is why for hiring any marketing consultant in Singapore you must have a strong relationship with the firm before handing your project to them. Trust and strong relationship between clients and agencies can only develop if the important information about a campaign is kept confidential. 

Another important aspect of great marketing agency of Singapore is efficient client servicing. It is not only the duty of the agency to fulfil the needs of the client but clients have equal responsibilities to fulfil. Clients are entitled to support the ideas of the agency and assist them with the needs that you may require. So, before choosing any agency make sure you have an efficient and well-informed client servicing department that can fulfil all the concerns of the firm in the best possible manner.

So, how to look for a competent marketing agency? Start by asking around for professional referral from your friends or colleagues. You might get the contact details of some great marketing agencies of Singapore. But if that does not satisfy your needs then you can always browse the internet and look for the top marketing agencies of Singapore that serve the needs of their clients in the best way.

But, if you have no idea where to start, then http://www.saltbranding.com.sg/ is the best option that you should start with. It not only provides you with the detailed information of the company but also deliver useful information about this matter. You can easily contact the representative through the contact details mentioned on the website. Keep all this information safe with you and you will come across some great agencies on Singapore that can serve your needs in the best manner.

Why digital marketing agencies are beneficial?

With the growing competition, digital and social media is having a major impact on how people behave socially, how they act as consumers how do we reach out to the audience and meet their needs. Digital marketing has benefitted many businesses in boosting up their sales. Companies who are looking out to hire an efficient digital marketing agency must know the service they cater and the benefits of hiring them. 

Why to use digital marketing agency for promoting business?

The first and most important benefit you get by working with a digital agency is that your message is sent out to the whole world. Nearly 1/3 population of the world is using the internet so any message sent out on social websites or any other forum of the internet is seen by thousands of people which in return helps you in delivering more information about your product and promoting it well.

Another major advantage of digital marketing agency is that they know effective marketing tactics of developing your business online in low costs and have the potential of replacing costly advertising mediums such as television, radio, Yellow Pages and magazine.

Digital marketing agencies are well-informed about the tactic used for measuring target audience towards any product which is one of the main objectives while marketing any product. This helps you in analyzing if the techniques used by the agency are helping you in boosting up the business or not. To measure traffic to your website they can use Google Analytics to determine specific goals the company wants to achieve for the website provides with useful marketing solutions for a good insight into to check how many people are opening, reading your mails and using your products.

One of the most important benefits of using digital medium to market your product is that the company does not have to wait for weeks to look at the results. You can easily view the numbers of visitors to yourwebsite, conversion rates, peak trading times anda lot more just by the clickon a button.

One of the greatest advantages that digital marketing agencies provide their consumers with is that if the campaign if run effectively then it could go viral. Social media share buttons help your messages to be shared and viewed incredibly quickly. Just imagine if an average user of any social website has 100 friends out of which 12% view his liked or shared posts. Your message is viewed by number of people. Now imagine if this number of people shares your message and that is viewed by his friends? Impressive, isn’t it? 

There are many other benefits for using digital marketing agencies for marketing your products. To learn more about it you can always search the internet where you will find useful information about the topic. To start with, log on to http://www.saltbranding.com.sg/ for much detailed information about digital agency. You can contact the representatives also via contact details given on the web page for any queries.

Differentiating Between Branding And Marketing Agencies

People have got themselves confused in differentiating between branding and marketing agencies.  With a little difference between the two, people often mix these terms and sometimes fail to understand their differences. Understanding the difference between the two terms is very important especially for people who are planning to work in marketing agencies or planning to launch a brand.

2 Important Ways To Understand Marketing Agency And Branding

1. Marketing agency designs your message. Branding is to promote your brand.

Branding is strategic and marketing agency is tactical.The main purpose of the marketing agency is to design an interesting and attractive message for the people in order to gain their attention.For a better understanding of branding first you must know what a brand is. The brand is the image or idea of a specific service or product that links the customers to a company by identifying logo, name, slogan or design.  A brand defines you. 

Once you know what a brand is then the next step is to understand branding and its significance. Branding is to promote and market the product or the idea that you have designed to the customers offering them with unique services present in that product in order to attract the people towards your brand while keeping in mind the other competitive brands. Branding helps the people in recognizing your product more and differentiates between the services that you offer as compared to the other offers that other brands provide.

2. Branding comes first, marketing agency second

If you have a name for the product, or a design or logo, then you can think of a brand. What you have is a set of marketing messages and materials. Now the major job is to understand how to bring this product into the market and what strategies must be taken to attract the customers.

Branding is a main part of Internet commerce, as it allows companies in building their reputations and expanding beyond the original service and product, and helps in adding to the revenue that is generated by the original brand.A brand can change the overall image of a company. Whether the company has stellar reputation or less than that, a brand has the ability to change that.  Branding can help in building the expectation and maintaining that expectation by bringing in better and more products in the market.

The major job for a marketing agency is to bring in a product in the market in the most efficient and effective way. They do not sell products for getting your product makes its place in the market but they use different techniques that would help you product make its place and identity. Their function is to suggest best ways for their clients to bring their product to market and designing the strategies to do it.

 
For a better understanding of ways that a company uses in branding their products log on to http://www.saltbranding.com.sg/. This will provide you with a detailed understanding of the marketing techniques and importance of branding a product.

Top 10 Branding Agencies in Singapore

Singapore is home to a number of the most illustrious Branding houses in the world. The level of creativity and uniqueness of these Branding Agencies are truly stellar. To pay homage to these firms we will be discussing the Top 10 Branding Agencies in Singapore in this article. The differentiating factor of these companies is not the size, but the level of work that they create.

The secret little agency:

Since its inception in 2007, TSLA has been creating and delivering impact driven creative solution to its clients. The agency was incepted in Singapore, but recently has started operations all across Asia, being managed primarily from Singapore, Hong Kong & Shanghai. They do the best Branding work with clients who are immediately looking to reconcile the differences between good and great.

River or chid:

River or chid is an independently owned organization operating in all 5 major countries of Indochina. They are supported by some of the most experienced professionals with a world class team of global talent to give their clients the best in when it comes to Branding, marketing and advertisement.

Interruptive:

In eruptive’s mission is to create some of the world’s most Disruptive and visible work in the digital platform. They are a result driven digital Branding and advertising firm who create to create results. They have been recognized by: Spikes Asia, Asia Interactive Awards, Marketing Magazine’s Mob-Ex and The Next Big Thing.

The Alchemy Partnership:

Started in 2005 with only 6 marketing communications professional, The Alchemy Partnership is one of the most renowned Branding practitioners in Singapore currently. Their ideology is to be unwilling to adhere to the specified limitations of Branding as defined by the laws of Marketing.

Black Labs:

Another one of the Top names in creative Branding in Singapore, Blak Labs is a relatively small organization that works not to be the biggest firm, or the most famous. But the work that they do is one of the best amongst the other Agencies around them. Their approach is concept building and out of the box creative development

Arcade:

Arcade works on the concept of Creative Independence, giving rise to some of the most unique work seen coming from Branding Agencies in Singapore nowadays. From global brand launches to retail design and social media, to push or pull marketing, they do it all in the most seamless manner possible. They are truly a mammoth in the field of Brand creation

BS Advertising:

BS advertising works on building long lasting close relationships with all of its clients. Removing barriers which could be complicated and looking for ways to deliver ideas which are simplistic in nature, yet and direct and to the point, delivering the message in the most uncomplicated manner possible.

Up:

In their 10^th year of working Up & Up is an Idea to Solutions to Answers based Branding agency. They are the Branding agency with a touch of humor in their Branding, along with their company profile, which literally says “We like what we do and would like to do it often with the people that we like” and “Branding pays our bills (Cause partying in Singapore is Expensive)”

What Are Brand Developers?

People who have been or are associated to the world of business in any way know the importance of marketing and branding when it comes to selling products and services. However, not everyone has the relevant style or thinking or thought process for it. You may be a great businessman when it comes to the financial aspect of it, but maybe marketing or branding might not be your expertise. Then what do you do? Hire a brand developer of course.

This article will focus on what are brand developers? What do they do? And how are they beneficial for your company in the long run? So keep reading, you might learn a thing or two that might help you along the way in creating a strong brand image for your products or services as well.

Brand developers are the people behind the brand image. They are the ones that turn a product into a brand. How? By help of creation of brand image, infusing brand values, communicating the brand personality and messages to the consumer target market. These are only some of the ways how brand developers do what they do.

Brand developers are the ones that come up with branding strategies for the long run. They understand how what they do is going to affect consumer preferences and opinions. They also possess the knowledge to analyze these changes and how to benefit from them.

Brad developers are the ones who are responsible for gaining brand loyalty and creating lasting associations with the customers. Branding is not only an art but also a science. They back up all their findings and work by assessing everything according to previously agreed upon branding metrics. It is very important to keep track of performance or else it is all a waste.

But what if you don’t have a brand developer in your company? Then don’t worry. Many companies these days outsource this job to branding agencies that serve as an external marketing department. These agencies have experienced professionals working for them which can facilitate all your needs. Professional agencies always value a good client-agency relationship so that they can work side by side in achieving company goals. 

How does one find a good agency with a reputed brand developer? You can always ask for referrals within your professional network or look for more information on the internet. If you have no clue however where to start, we can give you a push; log onto www.saltbranding.com.sg and you can get all the information that you would need regarding the subject matter and much more. You can also get in touch with a company representative if you wish. 

Contact details have been provided on the website for your convenience. Do your homework and gather relevant information. Once you know everything that there is to know you should not have trouble in finding the perfect agency that is meant to nurture your company and its brands. Good luck to all our readers out there!