Difference Between Creative & Art Direction

Advertising campaigns can surely be complex, needing various strategies and intense sort of collaboration amongst the team members. There are various creative positions within a design studio or an ad agency and each is important for creating high quality work for the clients. The top tier talent that is responsible for the guidance for any project is by creative direction. The role of art direction is to drive the execution of the project. There various distinctions between these two roles.

Creative Direction Key role

The Creative director generally thinks in the early phase of the project to create the concept. He oversees the whole team and that consists of the copy chief, art director and the photographer. Majority of the creative directors usually work their way up by the ranks to be the CEO or the partner. A creative director typically has the final say on what is to be provided to the client. This important position looks after the agency’s talent or the studio and even steers its design philosophy.

Art direction Key Role

An Art director is the one who executes and delivers the strategy, idea or the concept offered by the creative director. After the concept has been made, the art director is typically responsible for the stylish design and look of the ad. He then thinks with his workers and then offers directions and great inspiration to the entire staff and it includes sketch artists, graphic designer or even typesetters. The art director aids in maintaining the consistency of the brand. He looks at the project by the production department and all other phases and that takes into account printing and prepress. The art director then might have the final approval for the project delivery only if there is no creative director.

Joint Forces

The creative director is relied on creativity and intuition to get the work done. He understands the advertising psychology and then works in creating a great vehicle to reach the consumers. Although the forte of a creative director is not necessarily the technical skills, he still can write a copy, do the designing of the logos and select the typefaces if it is necessary. The art director then relies on the technical skills for the execution of the project. Both the roles are a great compliment for each other.

Pay and Education

Both the art directors and creative directors require a minimum of a bachelor’s degree in the field of advertising, design or fine art. The creative directors might continue their education to make the best job opportunities. In accordance with the labour bureau statistics, the median wage for the art directors in the year 2010 was around $80,600 each year. In comparison with that, the average yearly salary of the creative director was $125,000. 

http://www.saltbranding.com.sg/branding.html is a fine website for all the information about branding and such roles. They provide great solutions regarding managing your brand.

Advantages of Branding Consultancy

Getting advice from an experienced entity proves to be an important step in the success of any person or business. Each and every company that exists nowadays and is operating effectively has undergone a phase of getting suggestion from a reliable source. In most cases, this reliable source is a branding consultancy. Different brands take advice from branding consultancies because of some important factors. Some advantages of branding consultancy are discussed in this article.

When a person starts a business, he is completely inexperienced. To overcome this barrier, he has to feel around the business and gain some invaluable experience. During the initial period of inexperience, a brand owner needs some rescue service (advice), which in this case, is provided by branding consultants. Therefore, to help out a new business is the first and foremost advantage of branding consultancy.

Another one of the advantages of branding consultancy is that the consultants detect and wipe out any mistakes, which are made by the company. Many managers are responsible for making blunders from time to time, which is a natural occurrence. But advisors negate and sometimes even completely remove the risk of irreparable damage to the company because of their good expertise.

Nowadays, there are many means by which a company can advertise its products. Some of these advertising methods might prove to be more fruitful than the others, depending upon the time and scale of the company. Branding counselors are responsible for guiding the brand owners and telling them about the best, safest and cheapest methods to market a brand, which is one of the most prominent advantages of branding consultancy.

One of the most crucial advantage of branding consultancy is that they can easily guide you to attract more customers. The life of any brand lies in the strength of its consumer base. Therefore, the guidance of a consultant to direct more people to buy a company’s product is the most priceless benefit of branding consultancy. The first few customers are the most important of all the fan base of a company and advisors prove to be really helpful in attracting these few customers.

Another one of the advantages of branding consultancy is that the counselors guide you about when to release new offers about your products. Some companies offer series different bundles for their customers on completely the wrong time. Due to bad timing, the offers decrease the profit of the company, rather than increasing it. Therefore, planning when and how to release different offers is also one of the very important factors in running a company which can be guided on by the branding consultants.

So,, even though some smaller businesses try to run there companies without any exterior help which is not the right way. To get help through thick and thin is one of the biggest advantages of branding consultancy.

SALT Branding is the leading branding consultancy in Singapore and is giving great advice to small and big companies in their operations and making them grow.

Strategies For Successful Marketing

The success of the business revolves around the marketing idea – yes, even a worst product can be pushed to trail through extensive, yet effective marketing campaign. This might seem cliché to you; however, reality is that better strategies are needed to peruse a successful marketing effort.

According to a recent survey that has been published in online journals, there are handful strategies, which if implemented in the right way, would do wonders for you. This research analysis is accurate or you can say reliable because directly respondents would answer through what ways they get the advertising message, and how impact ful it is. It even highlights the ways that are much more liked by the people (sample).

The top the effective marketing strategies needed for successful marketing are:

1.    Email marketing – it helps in sending message around 83%

2.    Website (SEO and direct content) – it is  71% useful

3.    Direct interactions – it is about 68% important

4.    Social media – up to 49% effective

5.    Events and socials – they contribute about 41%

6.    Outbound calling – 33%

7.    PR –  around 22%

8.    Direct mail – it is around 21% effective

9.    Traditional advertising (Print, TV, radio)  – it is about 17%

10.    10. Pay-per-click – it is less than 17%

This clearly indicates that there is no room for traditional marketing concepts in today’s world. Also, all those strategies that have scored around 50 percent or more, these are inbound marketing types, but (excluding personal interactions). TVCs, one of the oldest methods is considered as most ineffective, expensive and stupid idea for advertising now. According to experts, nothing is for masses now; one has to talk to segment directly and communicate value.

How can an effective marketing idea can be implemented? Well, it can easily be done by using an integrated marketing plan. This would help in sticking to the core concept, and brief the best value addition to it. The story does not end here – how to go about the plan, what changes to make or how to combine all effects together and similar things. In order to counter the competition, and raise the excitements levels, here is a bit of information –

    Perfect blend of all the medias present

    Generate more funds

    Look for heavier sponsors.

    Bring back interested of the Pakistan

    Use credible people while front faces when we celebrities too.

More than anything, it is about using all these powerful marketing strategies to attract customers. It will eventually boost the marketing ROI.

SALT, it is the biggest name when it comes to branding, managing and establishing a brand. Based in Singapore, they are known to be the best brand builders in the decades. With years of experience, directions and budget, they formulate foolproof marketing strategies for businesses. What else do you want from such a phenomenal company? They do not only value your problems and sort issues, but make sure you are not facing trouble in the later on stages.

What are the Branding Agencies and Their Advantages?

Branding agencies have integrated very strongly into today’s business world. The expertise and opinions of branding associates are held in a very high regard by the companies and there is a valid reason for that too. In modern world, no company can survive without a well-planned marketing strategy. But what are the branding agencies and their advantages? In this piece of writing, the questions regarding branding agencies shall be discussed in detail.

To understand the importance of branding agencies, let us relate a very simple example. When a toddler cannot walk, it requires support to move from one place to another. But once it grows up, it can move around without any help. Similarly, when a new business is formed, very few people know about it. But a branding agency helps it to create a name by using different strategies which come in very handy. So, the question ‘what are the branding agencies and their advantages?’ holds great significance.

Now, we shall take a look into some advantages of branding agencies. The first and foremost benefit of a branding agency is that it saves time. All manager has to do is inform the agency about his company’s requirements and they come up with the goods. There is no need for the manager to invest huge amounts of time for time purpose and he can achieve that by simply contacting a good company. A good manager knows that ‘what are the branding agencies and their advantages?’ and the importance of time saving.
Another very important advantage of hiring a branding agency is that you can get cheap expertise from them instantly. There are many companies which can neither afford to invest in an advertising campaign, nor do they have the expertise to do so. In such cases, branding agencies prove to be very useful. The people at these agencies have tons of experience of dealing with different situation and can counter any difficulty. Hence, the answer to ‘what are the branding agencies and their advantages?’ is pivotal.

Even though, one may think that hiring a branding agency may prove to be very costly, it is not the truth. Branding agencies earn their money mostly by advertising and charge their clients with only the minimal costs. Therefore, a branding agency, on one hand achieves its objectives very efficiently and professionally, but also saves a great deal of time as well as money of the client. Hence, while establishing a new company, one should keep in mind the importance of branding agencies. So, a good manager should always keep in mind the question, ‘what are the branding agencies and their advantages?’
The personnel at SALT are well aware of the importance of the aforementioned question and the importance of branding and marketing in the successful operation of any company. The directors at SALT are highly qualified individuals who excel at identifying different branding problems and uprooting them to improve the repute of a branding the shortest possible time.

Importance Of Brand Marketing Agencies In Business Development

It is important for any company to have its own for advertising in market place. Branding agencies consist of the given name, sign, tenure, mark, plan or any blend of these that classify the goods and services of your company and discriminate you from another. Many people think brand is just not the logo or design it’s the way or a word which attracts employees, media, even general people among public and customers which counts a lot in a business. Many are attentive of the role branding plays in influencing our decision making from the business of marketing, but visualize now that you already symbolize your own brand as much as personal branding.

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

Brand marketing agencies can play a superior position in creating your company’s reputation as well as help you to professionally maintain your customers’ loyalty and help you a lot in attracting more and more of your possible customers. The importance of brand marketing is to make people to prefer your product the most instead of the rest in the market. With an attractive logo makes people remind again and again about your company and your products, which people can never forget. The other importance for brand marketing is that creating a reputed company’s name in the market. This is because your company reputation is the most supreme as it is the one that really is at the heart of your brand. Consequently, keeping a good reputation is an essential part of maintaining your company’s brand.

There are many brand marketing trends which are dominant these days. Brand accountability, Brand trust, brand flexibility, brand experience and many more.
 Once you understand that every successful business is stranded on its exclusive and tempting brand, there’s no refusing the implication of branding in marketing. The objective is to make it simple for customers to relate your brand to a precise product or service. Branding also acts as a way of communicating with your customers. Without any expensive advertisements you can give a beautiful message to the people about your company through your well designed brand.

If you can repeatedly associate your brand with quality products your brand will be in everyone’s mind. When the relationship among the customer and the product is strong, the brand befalls a motivator for the customer to persist buying products, even if they have never used that exact product before.
In conclusion, brand marketing agencies are over and over again straight away targeted at folks who are likely to be your customers. This brings the additional concept of marketing management which requires you to regard as demographic factors while formulating your marketing strategy. Therefore, all your marketing strategies should be done with the demographic aspects in mind. That is the plan of your website, logo and name should be done with the target demographic in mind.

Saltbranding.com is a branding website that has helped many companies in developing their brand identity and allowing them to be successful.

How can your product win the heart of the consumers?

Companies are inventing and manufacturing products continuously. However, not all the products win the hearts of people. Sometimes people do not buy the product despite that they dislike it and sometimes they buy an unknown product without any specific need and like it very much. Then they become the fan of the product and use it for decades or rest of the life. This is called brand loyalty. Nonetheless, what about the product that was not even bought, tested or used. Why did not they buy it? The consumer psychology is another thing but presentation matters. 

The way of presentation matters

Different companies present their product differently. The logo of the company, the shape of the product, the colors and packaging are significant issues and consumers evaluate everything apart from price of the product. Astonishingly, some products despite their heavy cost beat similar cheap products. Why? This is called brand loyalty. 

What is the divergence? 

Do you know who develops brands, obviously, branding companies? If the similar product is not being bought by consumers, what does it mean? It means different companies work differently and the quality of work is not similar. 

The reasons are clear that some companies know how to brand your product. They know what the most attractive variations of logo designing are. They have a team of talented artists, graphic designers, writers and copywriters. For instance, SALT this branding company is working in Singapore since long. Now SALT has developed a reputation, fame and trust. Thus, to work like SALT the other companies must have dedication and experience.

What we must know about branding

Thus, we must know how to do branding and what the most important components of branding are. You must know how to choose a branding company. However, if you are in Singapore, definitely, you would select SALT because it is the best branding and advertising company in Singapore. 

5 Steps of understandings 

In this article, we bring forward five important steps to promote your product and service. Certainly, if you follow them you would obtain success. 

1. Social Media Platforms: There are various social media platforms such as Google+, Facebook, and Twitter etc. Currently, Google+ is the most powerful social media plat form; it is equipped with several new and attractive features. Similarly, Facebook has around 60 million subscribers. Do not forget Pinterest because it is the most users friendly and easiest of all. If you can present yourself or your product effectively on one or all of the platforms then you would get great recognition. 

2. Blogging is another effective weapon that can attract or drive huge traffic towards your website.

3. Do not forget to get a domain because without it neither you can have a website nor the blogging would be practical 

4. You will have to devise a plan. The plan should be effective 

5. You will have to do market segmentation because you need to know your audiences, their preferences, their income and their life style. Thus, you will be able to develop an effective strategy for the promotion of your product or service.

Our View About Brand Marketing Make Us Singapore Top Brand’s Marketing Agency

The Salt Brand Developers is a multi-tasking branding agency which covers the complete marketing services spectrum:

Planning Strategies

A good Planning is important to make smart decisions to market a product in a budget. Our well-developed process of strategic planning has saved millions from our clients and in return they get millions. It involves complete top management staff to front-line members of sales team on similar page in collaboration with the branding department.

Branding and Marketing

For any brand, Identification is the most important step. Branding and marketing of brand should go side by side.  Your brand carries your identification that who you are? What you are up to with a product? Are you trust able? Customers start consuming those brands with whom they feel comfortable. At times, there is only one chance to prove you among others. We are here to assist you to be best.
Our team assists in completing the marketing and branding identification issues via services that are up to initial branding development requirements of company. Such services are:

Brand development
Professional Logo Design
Brand Management
Brand Identity Development
Audience Research
Business Card Design Customization
Collaterals

Taglines and logos of different brands are belief-system as well as total audience perception about any product or company. Different Brands are constructed when proper uniqueness, consistency and frequency balance are attained.

Web Design and Development Professionally 

To design a website professionally is might an important marketing effort point. As, here your clients can get maximum information about you, your company, your product, get different services and communicate easily, so give more attention on your web development. Traffic can be generated through email, print, TV, and banners efforts online because website is a place to set all these aspects in one place. Different keywords and search engine optimization friendly is a way to get traffic and advertise your business. We are here to solve different web issues and meet certain aspects to offer complete web design plus development in a professional manner according to marketing needs. We offer below mentioned web designing elements:

Strategies for Website marketing 
Planning of a Website 
Responsive Design
Cooperating website design
E-Commerce
Online Marketing
Search Engine Optimization

Our experience is diverse with our large-based clients. Our few work portfolios are present on our website you may have a look on them. Contact us or mail us, if you are interested to talk with our team members directly.