Difference Between Creative & Art Direction

Advertising campaigns can surely be complex, needing various strategies and intense sort of collaboration amongst the team members. There are various creative positions within a design studio or an ad agency and each is important for creating high quality work for the clients. The top tier talent that is responsible for the guidance for any project is by creative direction. The role of art direction is to drive the execution of the project. There various distinctions between these two roles.

Creative Direction Key role

The Creative director generally thinks in the early phase of the project to create the concept. He oversees the whole team and that consists of the copy chief, art director and the photographer. Majority of the creative directors usually work their way up by the ranks to be the CEO or the partner. A creative director typically has the final say on what is to be provided to the client. This important position looks after the agency’s talent or the studio and even steers its design philosophy.

Art direction Key Role

An Art director is the one who executes and delivers the strategy, idea or the concept offered by the creative director. After the concept has been made, the art director is typically responsible for the stylish design and look of the ad. He then thinks with his workers and then offers directions and great inspiration to the entire staff and it includes sketch artists, graphic designer or even typesetters. The art director aids in maintaining the consistency of the brand. He looks at the project by the production department and all other phases and that takes into account printing and prepress. The art director then might have the final approval for the project delivery only if there is no creative director.

Joint Forces

The creative director is relied on creativity and intuition to get the work done. He understands the advertising psychology and then works in creating a great vehicle to reach the consumers. Although the forte of a creative director is not necessarily the technical skills, he still can write a copy, do the designing of the logos and select the typefaces if it is necessary. The art director then relies on the technical skills for the execution of the project. Both the roles are a great compliment for each other.

Pay and Education

Both the art directors and creative directors require a minimum of a bachelor’s degree in the field of advertising, design or fine art. The creative directors might continue their education to make the best job opportunities. In accordance with the labour bureau statistics, the median wage for the art directors in the year 2010 was around $80,600 each year. In comparison with that, the average yearly salary of the creative director was $125,000. 

http://www.saltbranding.com.sg/branding.html is a fine website for all the information about branding and such roles. They provide great solutions regarding managing your brand.

The Stunning and Eye-catchy logo designing of SALT

To start a business has become very complex these days. Despite having sufficient financial resources, every company has to go through several processes. The most cumbersome is to do advertising and branding of your product and service. In the past, the advertising and marketing related issues were very simple and companies used only traditional medium such as newspapers, television, magazine, radio and signboards. However, nowadays marketing, branding and advertising seem complex jobs. Usually, companies hire professional branding and marketing companies to cope with issues like logo designing, website designing, link building, article writing, SEO, online marketing, website hosting, and website developing. Unfortunately, they have to hire different companies to look after different issues and that divides their own workforce because there must be a person to contact with all of them to advise them, to guide them and to solve their different problems.

The uniqueness of SALT’ logo designing
However, there are branding companies like SALT that can share your entire burden masterly. SALT is not only able to do all the above-mentioned jobs at a single platform. In addition, it is capable to do it without bothering you time to time. Moreover, as compare to our quality of logo designing and branding expertise, our charges are very nominal. SALT is the place where you can find solution of all your branding and marketing problems.

According to your requirement, we are able to build website of any size and type. Whether it is some kind of ultra advanced online store or a custom designed website. There is no need that you must have an expertise of web because we can do the entire job ourselves. Furthermore, our developed websites are very easy to handle regarding system of content management or CMS. Apart from developing and designing websites, we provide fundamental training of website utilization and this is available without any charge.

The quality of our designed logos is highly impressive. One cannot avoid saying ‘wow’ when he/she view our designed logos. They are live, adorable, catchy, yet simple. We notify every minute detail of working and never ignore even a single detail.

You can have greater recognition through our logo designing
In addition, through a professionally designed logo help you can be noticed easily. Thus, it becomes an effective source to attract more customers and spread great recognition of your product and service. SALT is dextrous and creative; therefore, making and designing of effective custom logos are very easy task for SALT. These logos present your company effectively in the local market of Singapore. Our team of graphic designers, artists, and imaginative thinkers can do immense and impossible jobs of the logo designing. We will put forth a long list of our designed logos in front of you. You will choose one of the ideas or you will like to combine two different designing ideas or you will like to have something unique, we will do, as you like because we are the best logo designing and branding service of Singapore.