Salt Branding: Marketing and Branding Agency In Singapore

Thursday, 29 May 2014

How Impressive Web Designing Can Build A Strong Brand Image



Internet is loaded with websites and web banner; they are in billions, where does your brand stand? People actually even know that your website exists or simply they are unaware? A website, if fails to be on the fingertips on the visitors than certainly there is something really wrong about the whole idea. Hold on! You must be thinking how on earth a visitor would remember about the web page as they are in billions. Smart question, here you see, the thing is your service or product belongs of a certain category and you have to be at the top of the list for your clients. Makes more sense right? Why people go to eBay as first priority when selling things or getting into an auction? There are many other websites too; this is because other than the flawless service, impressive web designing has associated a strong brand image of eBay.

brand marketing by web designing

Therefore, we drive the conclusion that a strong website has impressive designing at the back end, and it is of great importance as it facilitates in expanding the market share, attracting newer customers, building brand awareness and catering to larger audience. Due to fast paced and never ending technical advancements around the glove, businesses are even wild now; it is because competition is at the top now. Therefore, a technical, sophisticated and elegant website is basic need of the business. A lot of companies are offering their services in this regard, but look for the one which promises to provide you with best services and follow ups.

Essentials of impressive web designing:

Irrespective of the nature of your business there are a few things that are always considered when designing a website and these include:

Content preferably SEO optimized as it would affect the visibility of the website on the search engine. After all, you have to beat the competition and reach zenith

Browser capability visitors hate websites that require technical navigation; they feel lost and thus the bounce rates escalates, therefore, make sure it’s simple to handle and browsing is easier.

Colorsthe website has to be meaning and aligned with the business values and ideas. For example, if you are a clothing label and exhibit elegance, you have to choose sensitive colors like pinks, purples and blues. Use bright motifs and fonts. Make sure the idea is interpreted in the same way by the as the company, otherwise effort would go vain.

Graphics – with all the other essentials, graphics are worth paying attention. They are the eye candies and keep people engaged too. So make sure you select the visuals or sound effects with great concentration. 

If these things are placed right, nothing can beat your website from going up in the list of favorites. Even if one option is missing, you need to act upon it at earliest. 

Simply assign this duty to Salt branding team and let them do the things for you. With their trained expert teams they would make sure that you website is enriched with all the desired elements.

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