SALT reveals the difference between branding and marketing

There are many views about marketing and branding. Some think that marketing is different from branding and some assume they are same. However, we think that branding is an inseparable part of marketing strategy. SALT considers that every marketing effort should be preceded and underlined by branding. Moreover, branding is a pull and it is not assumed as a push. The value or truth of an organizational service or product is expressed by branding. It clarifies the actual importance of a product or service. In addition, the attributions, values and characteristics of a product or service are determined through branding.

Dissimilarities between marketing and branding
We suppose that you are planning to start a business. This assumption is to clarify the real difference between branding and marketing. If you launch a new product the product would not say itself ‘buy me’ on the contrary it would say ‘I am a product of value, I am important for your life and you need me, if you want you can buy me and tell your friends to buy me. This is branding not marketing.
Definitely, marketing helps a brand but as compare to any marketing effort brand is a gigantic thing. Marketing is tactics and branding is strategy. Brand remains in your brain but not tactical efforts. Whether you buy a product or not, its name sticks to your brain and eventually intentionally or unintentionally you buy that product. Obviously, this powerful effect of branding can force you to buy a product or hire a service.
For instance, if you go to buy a car you would not think about marketing. The first thing that will be in your mind is its brand. There are countless brand conscious people. They can bear a huge loss but they never leave their brand. The loyalty to brands has become a phenomenon. We know you are also brand conscious, if you do not believe us ask yourself what you like to eat, what you like to wear, in which fast food restaurant you want to go, what shoes you want to wear, what newspaper you want to read etc.
Everywhere is brand but marketing is hidden. Thus, brand is far important as compare to marketing. This does not mean that marketing is not important. However, marketing’s potential do not reveal to consumers. They know about brands. Thus, they remember names. They understand that this name has earned a value. They feel pride to have specific brand’s cars, furniture, computers, laptops, cell phones etc.

Conclusion
We have revealed the difference between branding and marketing because we are the best branding and marketing company of Singapore. We are sure in your next business product launch you would remember our suggestions and call us for consultation. SALT has become a sign of recognition, authenticity, trust and expertise. Our other competitors cannot imagine what we are capable of perform. Our clients are highly satisfied with our service and standard.