How to Provide Best Internet Marketing Service for your Clients

The internet has become a huge platform for the businesses to grow at this moment in time. As we know that no company can survive without a good marketing sector, a good advertising policy is also needed to make full use of that luxury. Nowadays, different companies make full use of online branding by using the social media and blogging websites. Different marketing companies have also emerged on the scene to help out the companies to attract customers by quality branding. In this article, we shall discuss how to provide best internet marketing service for your clients.

The most common way to market a brand is by the use of social media. Social sites like Twitter, YouTube and Facebook have helped the companies to find a new avenue to bring about advertisement to upgrade their brand reputation and improve their company’s image. For the marketing companies who know how to provide best internet marketing service for your clients, this is a very common method. Social media has made its name in the last decade and provided the companies with a whole new marketing option.

Another answer to the question of how to provide best internet marketing service for your clients is the use of adverts on some prominent websites. In the past year, the BBC has earned millions of dollars simply by advertising different brands on its website. These brands include the larger, more prominent brands as well as the smaller, emerging brands. This shows that internet marketing is not very expensive and infact, provides a good opportunity for all types of companies to make a name for themselves by smart and cheap branding.

Newsletters have also emerged as a way of advertising a company. These days, companies send weekly or monthly newsletters to their subscribers and letting them know about new offers, updates on their newer products and other things which are going on around the company. Newsletters also show how to provide best internet marketing service for your clients by remaining connected with the customers throughout and letting them know their importance. But it is only one way traffic and it is not possible for a company to get feedback on it because the newsletter emails cannot be replied.

In the past couple of years, video links have also emerged as a new option for providing good marketing opportunities. How to provide best internet marketing service for your clients by using videos has been demonstrated very well by Nike. They have made small advertisements time and time again, especially during the main events like World Cups and European competitions. These videos have gained tremendous appreciation on the internet because of the use of good marketing techniques by Nike.

SALT Branding is a top marketing firm in Indonesia and has been in the mix of things in the business world for quite some time now. This company ensures the use of modern marketing techniques to attract customers towards a company.

Online Marketing Strategies for Brand Awareness

When a company comes into being, it faces many challenges. Only a good quality product is not enough for it to become a success. It has to advertise its products well enough for the people to know that how good are they and how are they better than the similar products from its competitors. In other words, creating brand awareness is a very crucial part of running a successful business. In this article, we shall discuss different online marketing strategies for brand awareness. But first, we will explain what brand awareness is and why is it important for a company?

Brand awareness is basically the degree to which a company is known to its possible customers and the degree to which they can correctly judge the name of this brand on seeing a particular product associated with it. Brand awareness is especially associated to a newly formed brand because it is then, when people don’t really know about them, but with the passage of time, its status automatically improves. Now, let us take a look at what online marketing strategies for brand awareness can be used successfully.

One of the most used and successful online marketing strategies for brand awareness is blog writing. By writing about a newly formed company and describing the abilities of their products, the image of a brand can easily be elevated in the eyes of the potential consumers. Most companies use blogging as a weapon to improve brand awareness of their business and get an access to more customers and in turn, more profit. Blogs are easy to write and the writers are not very expensive which makes it one of the best ways of online marketing.

Another online marketing strategy for brand awareness is sending weekly or monthly email newsletters to the subscribers of your company’s products. It is a sure shot way of improving the brand image of your company as it makes people aware about the upcoming products of the company and gives them an idea of what is going on behind the scenes. Some of the biggest organizations in the world send their customers newsletter for example, Manchester United, which has a following of over one billion fans send a weekly newsletter to each one of the subscribed ones.

The use of social media is another online marketing strategy for brand awareness. The use of Facebook, Twitter and Instagram has become so widespread that it is very unlikely to find a person not using one, if not all of the above mentioned social websites. Companies use these social networks to keep people updated about their products and stay in touch with them. You cannot think of a prominent company not having a Facebook page or a Twitter Handle. The reason for that is that these companies realize the importance of these networks.

The experts at SALT are very experienced in making excellent online marketing strategies and are responsible for an increase in the brand awareness of many companies, small and large, which points to their outstanding credentials.

How Web Design Effects on Brand Image

The presence of successfully running businesses is crucial to a country’s future these days. But success cannot be ensured simply by making good products, there are other factors as well. These days, companies are making full use of the availability of online branding techniques and rising to prominence by doing that. Websites have also become an integral part of modern day companies. Designing of a website is also a very important factor for branding. Let us study how web design effects on brand image.

An interesting and stylish website is very important for a company to let people know what is going on but only a good and up to date website is not enough. The design of the website tells a lot about a company. But exactly how web design effects on brand image can be determined by its color, texture, background, navigation, text style and the images should point towards the identity of the company. While designing a website, these factors should be kept in mind all the time.

Let us discuss some examples of how web design effects on brand image. Let us take, for instance, Apple. The web design in case of Apple is very unique and the logo is a world renowned symbol. Apple’s website is arguably the biggest reason of why, it is such a huge hit. Similarly, Google has a very simple website but the color combination of the site is really attractive and witty. The ‘Google Doodles’ which are designed from time to time are also very eye catching and make it really difficult to dislike Google.

The website of every company has a well-defined design which can only associated with that particular company. How web design effects on Brand Image can be clearly seen from the website of Mercedes. That website is an elegant one, just like the products of that company and the background silvery gray color goes hand in hand with the logo of the company. The font on the website of Mercedes is also very classy and not too much stylish which indicates the class of people who they deal with.

The website of Samsung also shows how web design effects on Brand Image. The white background color matches the white colored ‘Samsung’ written on the logo of the company and the black and white color combination on parts of the website is really attractive without being annoyingly brilliant. The designers of the Samsung website have avoided the use of sharp colors on the site which may go well with the rather sophisticated image of the brand.

Similarly, the logos should also be designed in such a way so that they do not look out of place when placed on the website. These are some of the factors which must be kept in mind while designing your company’s website so that it can act as a positive for the company’s identity.

SALT Branding offers good knowledge on matters such as website designing and its effects on brand image and has a great experience of dealing with prominent brands.

Latest Online Marketing Tools

Nowadays, the world is dominated by huge, multinational businesses and the economy of all the big countries depends on such companies. Some examples of big companies include NIKE, Unilever, Proctor and Gamble and many others as well. To run successful business marketing has to be done. Latest online marketing tools are there to help the managers and advertisers to improve the image of the brand and the awareness about a particular product in one way or the other.

Social media marketing is one of the latest online marketing tools. In this mode of advertisement, a company makes use of the social websites like Facebook, Twitter and YouTube for the advertisement of a product of their brand. These days, the social media has such a great fan following that this type of advertisement is the best way to attract people towards your brand. The advertisement on social media sites can also be easily shared and the link can be spread through various modes of communication so social media is the best online marketing tool.

Another advantage of advertisement of this latest online marketing tool is that if a manager is not happy with the content or the quality of the content of the advertisement, he can easily get it removed within no time. The availability of more options for handling this type of branding makes it the best way to advertise a product. For this reason, it can be seen that the use of this mode of advertisement is increasing day by day and the other more conventional modes are getting lesser known.

Another advantage of the latest online marketing tools is that the viewer can watch the advert on the go. There is no need to stick around a conventional mode of communication like television or newspaper but a person can grab his mobile phone and watch any advert while moving from place to place. If such a person likes a commercial, he can stand up, go to another room of the same building and show someone else the advert and come back to his place again without any difficulty.

In the past several years, it has been observed that the viewers like such an advert more which is shorter, less time consuming and envelops more data in lesser time. The latest online marketing tools are efficient in the sense that they are short and to the point. There is no element of time wasting in such a mode of advertising and are easier to make as well.

What we can safely say is that the arrival of social media has resulted in a complete revolution in the field of marketing. The taste of the viewers as well as managers has completely changed and the industry has become more efficient and user friendly. The element of time wasting has been completely eliminated which is another huge plus of latest online marketing tools.

The advertisers at SALT branding are well aware of all these conditions and are good enough to use them to their advantage as well as to their clients’.

Difference between Creative and Art Direction

Advertising is a very important factor in the successful operations of any company. For any product to sell and become a hit, it has to be well promoted and marketed. In the modern era, there is a need to establish professionals who can carry out the task of publicizing a brand or a product in an exceptional way. A good marketing company has a well-defined structure. Two of the most important people in this business are creative and art directors and the difference between creative and art direction are discussed below.

Both the posts are very much alike and both have good authority. Both creative and art directors are crucial for the making of creative and attractive adverts for the clients. They share the responsibility of planning a path for the composition of the ad and the creativity involved in it. The main difference between creative and art direction is the level at which both of them are working. Creative director is senior to art director and is there to make big decisions regarding the company.

The art director just makes smaller decisions for example, ‘should the actor wear an orange shirt or a red one’? Or ‘should the background to the set be artificial or natural’? He is there to work with the copywriters and generate ideas and plans and show them to the creative director, who may later approve them. He is just a day to day worker and is given the briefing on how to carry out his work. Seniority is the main difference between creative and art direction.

On the other hand, the creative director is the part and parcel of an advertising company. He is responsible for making all the huge decisions and basically, the art director is his subordinate. He has the authority to make bigger decisions and also has the power to accept or reject the proposals given by the art director. A creative director can lead multiple projects at the same time and is responsible for maintaining a positive image of his company, which is the main difference between creative and art direction.

Having discussed the difference between creative and art direction, now we shall discuss the requirements between the two posts. Both creative as well as the art directors should be very creative and should be good at planning and decision making. They should be good team workers and leaders and should be competent enough to complete any task at hand with minimal fuss. They should be able to design logos and emblems and should be good enough to manage and complete the given tasks with ease and complement each other.

A good marketing company is a blend of experience and talent and the workers in such a company should have great ties with each other. SALT branding has a good ammunition of solid and artistic art directors and creative directors who can hold their own at such a high level. The work done by them up to this point justifies their hardworking routine.